# Plant-Based Overnight Oats cocojune's New Line of Vegan Overnight Oats Come in a Cup Format By Niko Pajkovic | Published 2022-02-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cocojune References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/20607-cocojune-debuts-plant-based-overnight-oats) & [cocojune.co](https://www.cocojune.co/)  Organic cultured yogurt brand [cocojune](https://www.trendhunter.com/trends/dairy-free-dips) has launched a new range of plant-based Overnight Oats. The new product consists of a blend of premium steel-cut oats, cocojune's signature [dairy-free yogurt](https://www.trendhunter.com/trends/fazer-aito-smooth), and probiotics. The new overnight oats will be offered in four flavors: Dark Chocolate, Vanilla Bean, Mixed Berry, and Banana Cinnamon. Each 5.3-oz serving cup is just 180 calories and contains no refined sugars. In addition, all the flavors are entirely gluten-free, vegan, and kosher, making them a good option for those on a specific diet. According to the company, the new product's texture is like a “hybrid between rice pudding and yogurt." Currently, cocojune's Overnight Oats are available exclusively via [Imperfect Foods](https://www.trendhunter.com/trends/super-grains-english-muffin), an American grocery chain based out of San Francisco. However, the company has plans to expand to more retailers in the upcoming months., Image Credit: cocojune ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 81% | Activity: 90% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Food Products:** Developing new plant-based products like cocojune's overnight oats presents a disruptive opportunity in the food industry for companies wanting to offer healthier and eco-friendlier options to consumers. - **Convenient Nutrient-dense Breakfast Food:** As people continue to prioritize their health and wellness, creating more convenient nutrient-dense breakfast food options will be a trend to watch in the food industry. - **Direct-to-consumer Sales:** Companies like cocojune who currently sell their products through grocery chains can benefit from the disruptive opportunity of selling their products directly to consumers online, creating a more seamless shopping experience for customers. ### Where This Applies - **Food and Beverage Industry:** The food and beverage industry can benefit from developing more plant-based options for consumers looking for healthier and eco-friendlier food options. - **Retail Industry:** The trend of developing convenient nutrient-dense breakfast food creates opportunities for retailers to expand their product lines by partnering with companies as well as developing their own products. - **E-commerce Industry:** The direct-to-consumer sales trend provides opportunities for companies to sell their products online, and for e-commerce companies to expand their offerings by partnering with these companies. ## Related on Trend Hunter - [Fruit-Forward Oat Bowls](https://www.trendhunter.com/trends/oakberry.md) - [Dessert-Like Overnight Oats](https://www.trendhunter.com/trends/protein-oats-overnight.md) - [Gut-Friendly Overnight Oats](https://www.trendhunter.com/trends/overnight-gut-oats.md) - [Prepackaged Overnight Oat Cereals](https://www.trendhunter.com/trends/dozy-oats.md) - [Unique Ready-to-Eat Oats](https://www.trendhunter.com/trends/lemon-and-chocolate-coconut.md) - [Plant-Powered Breakfast Jars](https://www.trendhunter.com/trends/oatsu.md) - [Protein-Packed Overnight Oat Mixes](https://www.trendhunter.com/trends/overnight-protein-oats.md) - [Kefir-Made Overnight Oat Pots](https://www.trendhunter.com/trends/biotiful-kefir-overnight-oats.md) - [Protein-Packed Overnight Oats](https://www.trendhunter.com/trends/mush-protein-overnight-oats.md)