# Choco-Bar Juice Boxes The Cocoa Metro Campaign is Crafty, Creative and Clever By Meghan Young | Published 2012-01-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cocoa-metro-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/01/cocoa-metro-spigot-straw-pulltab-flask/) & [richter7](http://www.richter7.com/) The [Cocoa Metro](https://www.trendhunter.com/trends/cocoa-legato) campaign cleverly shows how its dark chocolate works. Instead of making customers bite and chew chocolate like regular chumps, this sweet maker has created a decadent line of [dark chocolate drinks](https://www.trendhunter.com/trends/jimmys-iced-chocolate-milk); the images in this ad campaign depict this creatively. It uses [iconic drinking vessels](https://www.trendhunter.com/trends/shake-ya-can) such as juice boxes, pop cans and flasks to show just how Cocoa Metro’s chocolate can be ingested. Conceived and executed by Salt Lake City-based ad agency Richter7, the Cocoa Metro campaign relies heavily on its crafty captures, which were photographed by Chad Hurst. Other than the fun interpretations of iconic drink silhouettes, the images are very simple. It allows people to focus on what matters most, the “dark drinking chocolate.” ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 45% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Decadent Chocolate Drinks:** The trend of creating decadent line of dark chocolate drinks presents opportunities for innovative flavor combinations and packaging designs. - **Creative Advertising Campaigns:** The trend of using creative and clever advertising campaigns allows businesses to showcase their products in unique and memorable ways. - **Alternative Packaging Designs:** The trend of using unconventional drinking vessels like juice boxes, pop cans, and flasks in packaging designs presents opportunities for disruptive innovation in the beverage industry. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can explore innovative flavors and packaging designs to meet the growing demand for unique and indulgent drink experiences. - **Advertising Industry:** The advertising industry can capitalize on creative and clever campaigns to help brands stand out and connect with their target audience. - **Confectionery Industry:** The confectionery industry can expand their product offerings by introducing decadent chocolate drinks as a new category, appealing to chocolate lovers in a different form. ## Related on Trend Hunter - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Luxury-Inspired Chocolate Campaigns](https://www.trendhunter.com/trends/toblerone-never-square-campaign.md) - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Chocolate Flavor-Branded Displays](https://www.trendhunter.com/trends/hersheys-cookies-n-creme.md) - [Educational Chocolate Campaigns](https://www.trendhunter.com/trends/ritter-sport-colorful-world-of-chocolate.md) - [Fine Art-Covered Chocolates](https://www.trendhunter.com/trends/m-cacao-artbars.md) - [Modernized Dark Chocolates](https://www.trendhunter.com/trends/cadbury-bournville.md)