# Ultra-Spicy Chocolate Contests The Cocoa Loco Choco Challenge Supports Prostate Cancer Research By Michael Hemsworth | Published 2019-01-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cocoa-loco-choco-challenge References: [dudeiwantthat](http://www.dudeiwantthat.com/food/novelty/cocoa-loco-choco-challenge.asp) & [fuegobox](https://www.fuegobox.com/pages/choco_challenge) The Cocoa Loco Choco Challenge has been debuted by [Fuego Box](https://www.trendhunter.com/trends/fuego-breakfast-borito) as a daring chocolate option for consumers who are looking to test their tastebuds in the name of health research. The mini [chocolate bar is infused](https://www.trendhunter.com/trends/pepper-x-meals) with the Black Reaper that is reported by the brand to be even hotter than the Carolina Reaper pepper, which will instantly illicit a reaction from the consumer. The chocolate has been created and released by the company in [support of prostate cancer research](https://www.trendhunter.com/trends/kabalagala-clusters) with $5 from each purchase going to the cause. The Cocoa Loco Choco Challenge works by having participants purchase the chocolate, film themselves eating it and post it to social media. The company will draw five lucky winners in March 2019 who will each walk away with a years supply of hot sauce. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 87% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Ultra-spicy Chocolate:** Opportunity for creating other ultra-spicy food products that challenge consumers and support charitable causes. - **Daring Food Challenges:** Potential for businesses to create unique and daring food challenges that engage consumers and drive social media participation. - **Food for a Cause:** Innovation opportunity to develop food products that contribute to charitable causes and support research initiatives. ### Sectors Adopting This - **Confectionery:** Opportunity for confectionery companies to explore the creation of new and unique spicy chocolate products. - **Social Media Marketing:** Opportunity for businesses to leverage social media platforms for customer engagement through food challenges and contests. - **Cancer Research:** Potential for collaboration between food companies and cancer research organizations to raise funds and awareness for important causes. ## Related on Trend Hunter - [Spicy Umami Chocolates](https://www.trendhunter.com/trends/momofuku-chili-chocolate-crunch.md) - [Fiery Chocolate Bars](https://www.trendhunter.com/trends/monkey-bars.md) - [Peppery Chocolate Bars](https://www.trendhunter.com/trends/spicy-chocolate-bars.md) - [Color-Changing Spicy Chip Challenges](https://www.trendhunter.com/trends/paqui-2022-one-chip-challenge.md) - [Cooling Spicy Drinking Chocolates](https://www.trendhunter.com/trends/hotel-chocolat-fire-ice-drinking-chocolate.md) - [Spicy Hot Chocolate Sticks](https://www.trendhunter.com/trends/chocolate-cayenne-pepper.md) - [Content Creator Chocolate Bars](https://www.trendhunter.com/trends/feastables.md) - [Mexican Chocolate Marshmallow Bites](https://www.trendhunter.com/trends/mexican-hot-cocoa-bites.md) - [Spicy Savory Cannabis Bars](https://www.trendhunter.com/trends/fiery-hot-crunch-bar.md)