# Nice Gift for the Naughty Cocoa Coal By Bianca | Published 2007-12-22 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/cocoa-coal References: [lesserevil](http://www.lesserevil.com/lesserevil/index.php?cont=products&selmenu=wow&id_parent=5&categ=0) Has someone in your life made the naughty list this Christmas? If your heart is too sweet to give them that lump of coal they deserve, a tasty carton of [Cocoa Coal](http://www.lesserevil.com/lesserevil/index.php?cont=products&selmenu=wow&id_parent=5&categ=0) could be just the right gift. The popcorn from [LesserEvil](http://lesserevil.com)is dusted in cocoa and slightly sweetened, for a melt-in-your-mouth sensation that will leave you drooling. Just be careful when gifting something like this -- you may never experience them behaving well again! "A box of dark cocoa-covered kettle corn = a [delicious stocking stuffer](https://www.trendhunter.com/trends/cooper-street-holiday-gift-box) that also happens to be Less Evil (low fat, all natural, no trans-fats and Vegan). Get a 4-pack or if you're list is packed with naughty folks: 12-pack should hold you over," the site said. A 4-pack costs $9.99, a 12-pack is $29.99. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 30% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) ## Key Themes ### What Makes This Trend Stand Out - **Gourmet Popcorn:** Opportunity for innovative flavors and fancy packaging to elevate the traditional snack. - **Healthy Indulgence:** Demand for guilt-free treats that offer a balance between indulgence and nutritious ingredients. - **Novelty Gifting:** Growing market for unique and playful gifts that bring joy and surprise on special occasions. ### Sectors Adopting This - **Snack Industry:** Room for innovative companies to create inventive and delicious snack options that stand out in a crowded market. - **Health Food Industry:** Opportunity for companies to tap into the growing trend of healthy snacks by offering guilt-free options with attractive packaging. - **Gift Industry:** Fertile ground for companies to develop creative and distinctive gift ideas that bring delight to consumers. ## Related on Trend Hunter - [Charitable Coal Shops](https://www.trendhunter.com/trends/the-christmas-coal-shop.md) - [Naughty Holiday Ice Creams](https://www.trendhunter.com/trends/lumps-of-coal-ice-cream.md) - [Elevated Holiday-Ready Cookies](https://www.trendhunter.com/trends/last-crumb-2.md) - [Coal-Scented Deodorants](https://www.trendhunter.com/trends/lump-of-coal-deodorant.md) - [Festive Holiday Chocolate Gifts](https://www.trendhunter.com/trends/christmas-chocolate-gift.md) - [Chocolatey Popcorn Kits](https://www.trendhunter.com/trends/popcorn-kitchen-popcorn-kit-chocolate-treasure.md) - [Curated Candy Gift Boxes](https://www.trendhunter.com/trends/wonderful-winter-chocolate-collection.md) - [Festive Sweet Treat Bundles](https://www.trendhunter.com/trends/gift-tin.md) - [Winter-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/white-chocolate-marshmallow-popcorn.md)