# One-Hour Natural Tanners Cocoa Brown's 1 Hour Tan Quickly Helps the Skin Develop a Natural Glow By Laura McQuarrie | Published 2017-09-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cocoa-brown References: [cocoabrown](https://cocoabrown.ca/product/1-hour-extra-dark/) Cocoa Brown is a natural self-tanning product range that was recently expanded with what it calls the first-ever 1-Hour Tan. The 1-Hour Tan is available in a range of shades from medium and dark to extra dark, making it possible for one to [customize the amount of color](https://www.trendhunter.com/trends/utan-instant-tan) they’d like to receive almost instantly. True to its name, the product’s color deepens on the skin over the course of an hour and promises lasting results for up to seven days. On top of this, the self-tanning product boasts a safe formula that offers a way to maintain a healthy glow year-round, without having to spend time damaging one’s skin on a tanning bed. The formula sets itself apart with vegetable derived DHA and a fresh floral Tahititan Gardenia scent. Other new additions to Cocoa Brown’s lineup include the [Double-Sided Velvet Tanning Mitt](https://www.trendhunter.com/trends/tan-fans-sleep-sac), as well as the Golden Goddess and Rose Gold Goddess Shimmering Dry Body Oils. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 13% | Activity: 10% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **1 Hour Tanning:** The rise of 1-hour self tanning products offers an opportunity for businesses to create high-quality and safe formulas that provide natural-looking results in just one hour. - **Customizable Self-tanning:** The availability of customizable tanning shades opens a huge new market for businesses to explore and innovate with skin tone matching technology. - **Natural Tanning Products:** The success of Cocoa Brown's natural tanning range highlights the demand for self-tanning products that use natural ingredients, offering a prime opportunity for the creation of innovative natural self-tanning formulas. ### Who This Affects Most - **Beauty and Personal Care:** Beauty and personal care businesses could capitalize on tanning trends by developing high-quality, organic, and self-tanning products that cater to consumers' needs for safe and effective self-tanning. - **Fashion and Apparel:** Fashion and apparel businesses could position their products as complementary to self-tanning by providing clothing that matches the new shades of 1-hour tanning or offering accessories such as the Double-Sided Velvet Tanning Mitt. - **Wellness:** Wellness businesses could incorporate self-tanning services alongside their existing health and beauty offerings to provide holistic wellness services that cater to clients' needs for safe, natural, and effective beauty treatments. ## Related on Trend Hunter - [Rapid Self-Tanning Solutions](https://www.trendhunter.com/trends/ultra-express-self-tanning-foam.md) - [Quick-Dry Self-Tanning Mousses](https://www.trendhunter.com/trends/gradual-selftanning-mousse.md) - [Colorless Self-Tanners](https://www.trendhunter.com/trends/clear-1-hour-express-self-tan.md) - [Hydrating Self Tanners](https://www.trendhunter.com/trends/bali-body-hydrating-tanner.md) - [Comprehensive Sunless Tanning Products](https://www.trendhunter.com/trends/sunless-tanning-products.md) - [Tinted Tanning Sprays](https://www.trendhunter.com/trends/life-proof-self-tan.md) - [Targeted Tanning Serums](https://www.trendhunter.com/trends/technocolor.md) - [Bronzing Glow Kits](https://www.trendhunter.com/trends/bronzed-glow-kit.md) - [Skincare-Infused Mousse](https://www.trendhunter.com/trends/selftan-tinted-mousse.md)