# Non-Chocolate Chocolate Bars kAAKAO Uses Cocoa & Dates in the Making of Its Revolutionary Product By Kalin Ned | Published 2018-07-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cocoa-and-dates References: [kaakaochocolate](http://www.kaakaochocolate.com) With cocoa and dates as its main ingredients, kAAKAO truly “revolutionized the art of chocolate making.” In fact, the recipe is so innovative that [EU](https://www.trendhunter.com/trends/melopack-solution) law forbids the company behind the invention – Nordchocolate Oy, to call its product ‘chocolate.’ Unfortunately, not only does this hinder kAAKAO in the competitive market, it also prevents consumers from enjoying a healthier alternative to sugar-sweetened treats. The chocolate bar’s recipe is actually quite fascinating. Except for the cocoa and dates – where the fruit serves as a [guilt-free sweetener](https://www.trendhunter.com/trends/datesweetened-chocolate-bars), kAAKAO also boasts cocoa butter and coconut milk. In addition, the texture and the taste are similar to traditional chocolate. Suitable for vegans, people with allergies, ingredient intolerances and even diabetes, the [sugar-free kAAKAO bar](https://www.trendhunter.com/trends/caramel-peanut-nougat-bars) is definitely a must-try treat. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 89% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Healthier Chocolate Alternatives:** The success of kAAKAO's innovative chocolate bar recipe suggests an opportunity for new healthier alternatives in the chocolate market. - **Ingredient Innovation:** kAAKAO's use of cocoa, dates, coconut milk and cocoa butter presents a new opportunity for ingredient innovation in the confectionery industry. - **Vegan & Allergy-friendly Products:** The kAAKAO bar's suitability for vegans, those with allergies and ingredient intolerances highlights an opportunity for more inclusive products in the confectionery market. ### Where This Applies - **Confectionary Industry:** The kAAKAO bar presents disruptive innovation opportunities for the entire confectionery industry to re-think ingredients and expand healthier options. - **Healthy Snack Industry:** The success of kAAKAO's healthier chocolate alternative presents opportunities for further innovation in healthy snack products. - **Vegan Products Industry:** The kAAKAO bar's vegan and allergy-friendly properties showcase disruptive innovation opportunities for the entire vegan product market. ## Related on Trend Hunter - [Added Sugar-Free Chocolates](https://www.trendhunter.com/trends/nutsla-dt-organic-dark-chocolate.md) - [Date-Sweetened Plant-Based Chocolates](https://www.trendhunter.com/trends/bon-appesweet.md) - [Plant-Based Sugar-Free Chocolates](https://www.trendhunter.com/trends/sweet-dark-chocolate.md) - [Chocolate Date-Sweetened Snacks](https://www.trendhunter.com/trends/chocolate-date-bark.md) - [Low-Sugar Chocolate Bars](https://www.trendhunter.com/trends/oobli-milk-chocolate-bars.md) - [Cocoa-Free Chocolate Bars](https://www.trendhunter.com/trends/alt-chocolate.md) - [Indulgent Cupuaçu Bars](https://www.trendhunter.com/trends/figa-foods.md) - [Date-Sweetened Chocolate Chips](https://www.trendhunter.com/trends/date-sweetened-chocolate-chips.md) - [Indulgent Cocoa-Free Bars](https://www.trendhunter.com/trends/fazer-taste-the-future-raspberry-dream.md)