# Sultry Statuesque Shoots The Coco & Rogers SS11 Ad Campaign Stars Annabella Barber By Meghan Young | Published 2011-04-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/coco-rogers-ss11 References: [fashionising](http://www.fashionising.com/pictures/b--Coco-Rogers-sun-drenched-staples-6423.html) & [cocoandrogers](http://www.cocoandrogers.com) Forget spring, let's bulldoze into summer with the [Coco & Rogers](https://www.trendhunter.com/trends/sunny-honey-protect) SS11 collection. The ad campaign itself will heat you up long enough to take you right into those scorching hot days. Depicting a [sun-drenched afternoon](https://www.trendhunter.com/trends/golden-hour-getaway-collection), this line will definitely make you yearn for sunshine. Photographed by Henryk Lobaczewski, the Coco & Rogers SS11 ad campaign is also super sultry and glamorous. With the post production making the images look extra hazy, as though a heat wave just rode in, it will really inspire people to go shopping for an [updated summer wardrobe](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit). The Coco & Rogers SS11 ad campaign was styled by the fashion label's very own designer Vanessa Nguyen and stars Annabella Barber. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 71% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Summer Fashion:** Disruptive innovation opportunity: Develop sustainable and eco-friendly summer clothing lines to meet the growing demand for environmentally-conscious fashion. - **Photography Effects:** Disruptive innovation opportunity: Create smart image processing tools that can automatically apply hazy and heat wave effects to photos, saving time and enhancing creative possibilities. - **In-house Styling:** Disruptive innovation opportunity: Develop virtual styling platforms that allow fashion labels to offer personalized styling services, connecting directly with customers and enhancing the shopping experience. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Integrate virtual reality (VR) and augmented reality (AR) technologies into the fashion industry to enable immersive and interactive virtual shopping experiences. - **Photography:** Disruptive innovation opportunity: Develop AI-powered post-production tools that can automatically apply artistic effects to photos, reducing the need for manual editing and enhancing efficiency in the photography industry. - **E-commerce:** Disruptive innovation opportunity: Implement artificial intelligence (AI) and machine learning algorithms to personalize online shopping experiences, boosting customer engagement and conversion rates in the e-commerce industry. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Seasonal Fashion Campaign](https://www.trendhunter.com/trends/y3-ss26.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md)