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# Haunted Baroque Editorials
Coco Rocha in the Vogue Korea 'Legend of Fall' Shoot

By Katherinev123 | Published 2009-10-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/coco-rocha-in-vogue-korea
References: [designscene.net](http://www.designscene.net/2009/09/coco-rocha-for-vogue-korea-october-2009.html) & [tonykim](http://www.tonykim.com/editorial.html)

Check out the images from Coco Rocha in [Vogue Korea's](https://www.trendhunter.com/trends/nft-collection2) 'Legend of Fall' spread for October 2009!

Photographed by Tony Kim, the spread features supermodel Rocha in a mysterious victorian settingâ€”a seemingly empty and decrepit house with a creepy ladder among its various eerie furnishings. Rocha's companion is a small black bird, which appropriately complements her often black and goth-themed ensembles of [black coats](https://www.trendhunter.com/trends/jiyongkim-fw25), hosiery and outrageously high oxfords.

**Implications** - With vibrant color-blocking becoming the primary way fashion editorials captivate consumer attention, certain fashion houses are now turning to [gothic aesthetics](https://www.trendhunter.com/trends/khaotique-noir) to differentiate themselves from their peers. Corporations may simply differ from industry patterns in order to garner the attention of competition and consumers alike.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 88% | Activity: 81% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Gothic Aesthetics:** Fashion brands may differentiate themselves by adopting gothic aesthetics in their collections and marketing materials.
- **Victorian-inspired Fashion:** Fashion designers can take inspiration from the Haunted Baroque Editorials to create Victorian-inspired fashion collections.
- **Dark and Mysterious Imagery:** Advertising agencies can use dark and mysterious imagery in their campaigns to captivate consumer attention and differentiate their clients from competitors.

### Sectors Adopting This

- **Fashion:** Fashion brands can differentiate themselves from competitors by adopting gothic aesthetics in their collections and marketing materials, inspired by the Haunted Baroque Editorials.
- **Advertising:** Advertising agencies can use the dark and mysterious imagery in their campaigns to captivate consumer attention and help their clients stand out from competitors.
- **Photography:** Photographers can incorporate Haunted Baroque Editorials elements to create dark, mysterious and gothic-inspired photoshoots.

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