# Charitable Model Jewelry The Coco Rocha for Senhoa Collection Helps Victims of Human Trafficking By Meghan Young | Published 2011-11-02 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/coco-rocha-for-senhoa References: [style](http://www.style.com/stylefile/2011/10/coco-for-cambodia/) & [senhoa.org](http://www.senhoa.org/cocorocha) With a slew of holiday parties soon to take place, many women will begin shopping for the perfect [holiday jewelry](https://www.trendhunter.com/trends/holiday-2025-collection), and the Coco Rocha for Senhoa collection is the perfect buy. This jewelry line makes a statement that could help save lives. The Coco Rocha for Senhoa collection benefits [victims of human trafficking](https://www.trendhunter.com/trends/bodybar-pilates) in Cambodia. Each piece is handcrafted by these survivors, giving them job opportunities that they would otherwise be hard pressed to find. Alongside models Behati Prinsloo, Iman and Caroline Trentini, the Coco Rocha for Senhoa campaign, shot by Nigel Barker, portrays [powerful and strong women](https://www.trendhunter.com/trends/empowering-jewelry-campaign). These images symbolize "the liberation and empowerment of Senhoa women," according to the site. Dress up for a cause this Christmas with the Coco Rocha for Senhoa collection. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 59% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Charitable Model Jewelry:** Disruptive innovation opportunity: Create jewelry lines that donate proceeds to support social causes, offering consumers a way to make a positive impact through their purchases. - **Empowerment of Survivors:** Disruptive innovation opportunity: Develop programs and initiatives that provide job opportunities and empowerment for survivors of human trafficking and other forms of exploitation. - **Fashion for Social Change:** Disruptive innovation opportunity: Combine fashion and philanthropy to create collections and campaigns that raise awareness and drive action towards important social issues. ### Sectors Adopting This - **Jewelry:** Disruptive innovation opportunity: Explore sustainable and socially responsible practices in the jewelry industry, such as using ethically sourced materials and supporting fair trade initiatives. - **Social Entrepreneurship:** Disruptive innovation opportunity: Foster the growth of social enterprises that aim to address social problems while operating in a financially sustainable manner. - **Fashion and Apparel:** Disruptive innovation opportunity: Integrate social impact initiatives into fashion and apparel brands, creating collections and campaigns that promote positive change and support vulnerable communities. ## Related on Trend Hunter - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Empowerment-Focused Holiday Campaigns](https://www.trendhunter.com/trends/olivela.md) - [Breast Cancer Awareness Jewelry](https://www.trendhunter.com/trends/olaeda-hopeful-heart-bracelet-for-breast-cancer-awareness.md) - [Women-Designed Jewelry](https://www.trendhunter.com/trends/gaillard-jewelry.md) - [Social Good Brand Practices](https://www.trendhunter.com/trends/dignity-coconuts.md) - [Musician-Supported Fine Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush-fine-jewelry.md) - [Empowering Jewelry Designs](https://www.trendhunter.com/trends/empowering-jewelry.md) - [Recycled Metal Jewellery](https://www.trendhunter.com/trends/recycled-metal-jewellery-reformation-x-clair-waight-keller-create-a-limited.md)