# Chanel's New Ads Keira Knightly For Coco Mademoiselle By buzzchris | Published 2007-09-07 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/coco-mademoiselle-presents-new-ambassador References: [adrants](http://www.adrants.com) & [mademoiselle-forever](http://www.mademoiselle-forever.com) For the presentation of the [new ambassador](https://www.trendhunter.com/trends/dior-addict-2026-collection) and the new advertising spot for the perfume [Coco Mademoiselle](https://www.trendhunter.com/trends/parfum-intense-purse-spray), Chanel has a lot of surprises in store. In Paris, Hong Kong, New York, Tokyo and London, projections of Mademoiselle Chanel's most famous quotations illuminated the streets. In boutiques, a surprising interactive measure reacted to passers-by's movements. By walking past the latter made mirrors turn to reveal the first images of Keira Knightley at their walking rhythm: The first videos of these events are available on the website mademoiselle-forever.com, a teasing website featuring a full screen video and on which you can subscribe if you want to be informed about the continuation of the campaign. In a few days a preview of Coco Mademoiselle's latest advertising spot will be available, also on the web. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 48% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Interactive Advertising:** Opportunity for brands to engage with consumers through interactive measures, like surprise reactions to movements. - **Ambassador Marketing:** Trend of using well-known personalities as brand ambassadors, creating buzz and increasing brand visibility. - **Teaser Marketing Campaigns:** Strategy of releasing previews and exclusive content to build anticipation and intrigue around a product or campaign. ### Who This Affects Most - **Perfume:** Perfume companies can leverage interactive advertising techniques and ambassador marketing to create unique and engaging brand experiences. - **Fashion:** Fashion brands can utilize teaser marketing campaigns to generate excitement and curiosity around new product launches. - **Marketing and Advertising:** Marketing and advertising agencies can explore innovative strategies to help brands create memorable and interactive campaigns that captivate audiences. ## Related on Trend Hunter - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Luxurious Perfume Campaigns](https://www.trendhunter.com/trends/art-of-perfuming.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Luxury Airport Pop-Ups](https://www.trendhunter.com/trends/factory-5.md) - [Exclusive Upscale Holiday-Edition Pop-Ups](https://www.trendhunter.com/trends/the-magical-house-of-chanel.md) - [French Riviera-Inspired Designer Activations](https://www.trendhunter.com/trends/popup-in-istanbul.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Luxury Beauty Houses](https://www.trendhunter.com/trends/house-of-beauty.md) - [Wearable Fragrance Sprays](https://www.trendhunter.com/trends/parfum-intense-purse-spray.md)