# Energy-Infused Raw Cacao Coco Loko is Raw Cacao You Can Inhale for Energy and an Endorphin Rush By Mary Van Puymbroeck | Published 2017-07-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coco-loko References: [boingboing.net](http://boingboing.net/2017/07/06/coco-loko-is-chocolate-you-can.html) & [legallean](http://legallean.com/shop?olsFocus=false&olsPage=products/coco-loko-by-legal-lean) [Coco Loko](https://www.trendhunter.com/trends/coco-fro) is an infused raw cacao snuff meant to deliver energy and vitality to its users. Available in a ten serving tin, Coco Loko is cocao powder infused with gingko biloba, taurine and guarana (chemicals often found in [energy drinks](https://www.trendhunter.com/trends/adrafl-labs)). The power is entirely legal and is inhaled through the nose to deliver energy, sensual vitality and focus to the user. This cacao snuff claims to give the user an endorphin rush, serotonin rush, euphoric energy and calm focus. The practice of snorting coca powder has been popular in cafes in Europe for some time now. This is the first product to bring the fad to North America and it has received mixed reviews from curious users. Coco Loko founder, Nick Anderson, discovered the chocolate-snorting fad a few years ago and says the product is, "almost like an energy-drink feeling, like you're euphoric but also motivated to get things done." ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 51% | Activity: 77% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Infused Raw Cacao:** Opportunity for companies to explore the use of infused raw cacao in alternative energy products. - **Cacao Snuff:** Innovative entrepreneurs can create new ways to deliver energy and focus through the use of cacao snuff. - **Inhalable Energy:** Potential for disruptive innovation in the field of inhalable energy through products like Coco Loko. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage companies can incorporate infused raw cacao into their product lines. - **Health and Wellness:** Health and wellness industry can explore the use of cacao snuff as a natural energy and focus enhancer. - **Alternative Energy:** Opportunity for alternative energy companies to develop inhalable energy products using innovative ingredients like cacao. ## Related on Trend Hunter - [Instant Cacao Drinks](https://www.trendhunter.com/trends/heart-magic-cacao.md) - [Superfood-Infused Cocoa Powders](https://www.trendhunter.com/trends/super-cocoa-1.md) - [Libido-Boosting Cocoa Powders](https://www.trendhunter.com/trends/moon-juice-cosmic-cocoa.md) - [Cocoa Juice Energy Drinks](https://www.trendhunter.com/trends/koawach-koalimo.md) - [Layered Cocoa Fragrances](https://www.trendhunter.com/trends/choco-loco.md) - [Adaptogenic Hot Chocolates](https://www.trendhunter.com/trends/mint-cocoa.md) - [Energy-Boosting Caffeinated Chocolate](https://www.trendhunter.com/trends/charge-chocolate.md) - [Focus-Boosting Functional Chocolates](https://www.trendhunter.com/trends/focus-chocolate-20.md) - [Pocket-Sized Nasal Inhalers](https://www.trendhunter.com/trends/snufff.md)