# Chelating Detox Shampoos Coco & Eve's Clarifying Detox Shampoo Features Hibiscus Cider Vinegar By Laura McQuarrie | Published 2024-02-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/coco-eve-clarifying-detox-shampoo References: [newbeauty](https://www.newbeauty.com/coco-and-eve-clarifying-shampoo-review/) & [ca.cocoandeve](https://ca.cocoandeve.com/products/clarifying-detox-shampoo?variant=39948149227584&nrtv_cid=.nrtv_plchldr.&utm_source=narrativ&utm_medium=cpc&utm_partner=newbeauty&utm_campaign=Product+Launch%3A+Coco+%26+Eve+Clarifying+Detox+Shampoo&nrtv_as_src=1&a=1835166422981346375&uuid=1b86c3a4-5f6a-4acf-85d4-4b9808b78601&uid_bam=1835167762324065785&ar=1835167762621236027&country_code=CA)  [Coco & Eve's](https://www.trendhunter.com/trends/hair-masques) Clarifying Detox Shampoo helps to deeply cleanse and refresh hair without leaving it stripped. This [color-safe, pH-neutralizing clarifying shampoo](https://www.trendhunter.com/trends/shampoo-for-brilliant-color) boasts chelating technology to remove hard water, product buildup and impurities, all the while leaving hair prepared for better product absorption. While this shampoo isn't meant to be used daily, it's best worked into a haircare routine occasionally when deep cleansing is required. The plant-based, silicone-free clarifying shampoo is a powerful addition to a haircare routine for removing excess oils, sebum, metals, minerals and dirt, and it gets its potency from purposeful ingredients like [hibiscus cider vinegar](https://www.trendhunter.com/trends/pura-dors-apple-cider-vinegar), coconut water and lemon peel extract. Coco & Eve's Clarifying Detox Shampoo is included in the brand's Detox & Nourish set alongside the Super Hydrating Cream Conditioner. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 81% | Activity: 56% | Freshness: 22% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Chelating Haircare Products:** Opportunity for innovative formulations that utilize chelating technology to deeply cleanse hair and promote better product absorption. - **Plant-based Clarifying Products:** Potential for plant-based clarifying shampoos to gain traction in the market for their ability to remove impurities without compromising hair health. - **Detoxifying Haircare Sets:** Potential for haircare brands to create detoxifying sets that combine clarifying shampoo with complementary nourishing products for a complete haircare routine. ### Who This Affects Most - **Haircare Industry:** Innovative opportunities for haircare companies to develop chelating detox shampoos that offer advanced cleansing benefits. - **Natural Beauty Industry:** Emerging potential for natural beauty brands to introduce plant-based clarifying haircare products that cater to consumers seeking clean beauty options. - **Cosmetics Industry:** Disruptive possibilities for cosmetics companies to create detoxifying haircare sets that combine clarifying shampoos with nourishing conditioners for a holistic haircare experience. ## Related on Trend Hunter - [Powerful Detox Shampoos](https://www.trendhunter.com/trends/detox-shampoos.md) - [Weekly Reset Shampoos](https://www.trendhunter.com/trends/clarifying-detox-shampoo.md) - [Deep Detox Shampoos](https://www.trendhunter.com/trends/deep-detox-shampoo.md) - [Two-In-One Scalp Detox Treatments](https://www.trendhunter.com/trends/scalp-detox-scrub.md) - [Jelly Scalp Cleansers](https://www.trendhunter.com/trends/scalp-detox-jelly-cleanser.md) - [Detoxifying Facial Cleansers](https://www.trendhunter.com/trends/detox-face-cleanser.md) - [Vinegar-Powered Shampoos](https://www.trendhunter.com/trends/wow-skin-science-apple-cider-vinegar-shampoo.md) - [Ayurvedic Foaming Scalp Scrubs](https://www.trendhunter.com/trends/foaming-scalp-scrub.md) - [ACV-Based Haircare Products](https://www.trendhunter.com/trends/pura-dors-apple-cider-vinegar.md)