# Luxe Lingerie Shopping Services Coco De Mer Debuts a Private Shopping Service in Primrose Hill By Kanesa D | Published 2023-07-10 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/coco-de-mer-2 References: [uk.fashionnetwork](https://uk.fashionnetwork.com/news/Coco-de-mer-launches-private-shopping-service) & [coco-de-mer](https://www.coco-de-mer.com/)  Coco de Mer, a [luxury lingerie brand](https://www.trendhunter.com/trends/for-love-and-lemons-1), has recently launched an exclusive [private shopping area](https://www.trendhunter.com/trends/knix-opens-immersive-retail) subsequent to its relocation from Covent Garden in London to Primrose Hill. This novel retail venture aims to provide a distinctive and elevated shopping experience for patrons, accentuated by the provision of a complimentary beverage upon arrival.\ Upon entering, customers are greeted by a corridor adorned in rich chocolate hues and are instructed to enter a room filled with Murano glass chandeliers and deep red velvet seating. Visitors will discover an expansive collection within this alluring space comprising a comprehensive range of lingerie, sensuous toys, sexual wellness products, and boudoir accessories. "We closed our boutique to offer a more personal and exclusive experience and so have created a pocket of pleasure in Primrose Hill - a place I adore,” Lucy Litwack, CEO and Owner of Coco de Mer, explained. “Every detail has been considered and designed as meticulously as one would expect of us. I wanted to provide a fittingly tactile experience and a sensory wonderland.” Image Credit: Coco de Mer ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 38% | Activity: 47% | Freshness: 16% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) ## Key Themes ### Why This Trend Is Growing - **Luxury Lingerie Shopping:** The trend of offering exclusive and personalized shopping experiences for luxury lingerie brands. - **Private Shopping Spaces:** The trend of creating private and intimate shopping spaces to enhance the overall customer experience. - **Sensory Retail Experiences:** The trend of designing retail spaces that engage multiple senses to provide a unique and immersive shopping experience. ### Industries Being Reshaped - **Lingerie Retail:** The lingerie industry can explore the opportunity to offer private shopping services and create immersive retail spaces to attract and retain customers. - **Luxury Retail:** Luxury brands outside the lingerie sector can adopt the concept of private shopping spaces to elevate their customer experience and cater to a niche clientele. - **Interior Design:** Interior design firms can specialize in creating sensory wonderlands and unique retail spaces for luxury brands, enhancing the overall shopping experience. ## Related on Trend Hunter - [Silk-Forward Retail Experiences](https://www.trendhunter.com/trends/lilysilk-concept-store.md) - [Luxury London Chocolate Shops](https://www.trendhunter.com/trends/love-cocoa-store.md) - [Concept Perfume Stores](https://www.trendhunter.com/trends/perfume-library.md) - [Europe-Based Vintage Stores](https://www.trendhunter.com/trends/loveshackfancy.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Boutique-Style Fragrance Shops](https://www.trendhunter.com/trends/the-perfume-shop-boutique-stores.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Experiential Intimates Spaces](https://www.trendhunter.com/trends/knix-opens-immersive-retail.md) - [Retail Perfume Location Revamps](https://www.trendhunter.com/trends/bloom-perfumery.md)