# Refined Erotica Branding Coco de Mer Offers a Seductive Product Range and Historical Packaging By Jana Pijak | Published 2015-06-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coco-de-mer-1 References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/06/coco-de-mer.html) [Coco De Mer](https://www.trendhunter.com/trends/coco-mademoiselle) is an erotica brand specializing in [opulent lingerie](https://www.trendhunter.com/trends/lorette-springsummer-collection), adult toys and other related products that stimulate the senses. The company's latest brand identity illustrates a luxurious aesthetic and is adorned with whimsical and historic art works. From adult toys to [lubricants](https://www.trendhunter.com/trends/luxury-lubricant), Coco De Mer's new product range is branded cohesively and embraces a more refined take on erotic marketing. Its branding concept is the work of creative agency Williams Murray Hamm and features art work that is both opulent and suggestive in its theme. Whether referencing mythological characters or European monarchs, this branding is eye-catching and elegant in its air. When looking at it, consumers are given a taste of luxury and are given a peek at Coco De Mer's creative vision. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 91% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Luxury Erotica:** Expanding the market of erotic products to the luxury and opulent segment through cohesive branding and suggestive art works. - **Historical Packaging:** Reviving old-world charm in erotic branding through the use of whimsical and historic art work, creating a unique and distinguishable product packaging. - **Refined Adult Toys:** Incorporating elegance and sophistication in the design of adult toys, introducing a more refined element to the previously straightforward adult product industry. ### Industries Being Reshaped - **Erotica Industry:** Opportunity to target a new niche market segment of upscale and quality product buyers through a cohesive branding strategy. - **Lingerie Industry:** Opportunity to collaborate with opulent lingerie brands to offer an expanded line of high-end erotic products, embracing the trend of luxury erotica. - **Creative Agency Industry:** Opportunity to specialize in and offer creative branding services to erotic companies wanting to break the mold of traditional and explicit marketing tactics. ## Related on Trend Hunter - [Sense-Activating Wellness Product Lines](https://www.trendhunter.com/trends/cleste-wellness.md) - [Heritage-Driven Chocolate Branding](https://www.trendhunter.com/trends/godiva-brand-identity.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Expansive Rebranding Initiatives](https://www.trendhunter.com/trends/sexual-health.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Provocative Caviar Brands](https://www.trendhunter.com/trends/national-caviar-day.md) - [Suggestive-Visual Celebratory Chocolates](https://www.trendhunter.com/trends/valentines-day-chocolates-1.md) - [Limited-Edition Erotica Books](https://www.trendhunter.com/trends/toy-stories.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md)