# Vitamin-Rich Canned Cocktails COCO Cocktails' #POWER is Touted as a Great Source of Vitamins By Laura McQuarrie | Published 2017-05-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coco-cocktails References: [bevindustry](http://www.bevindustry.com/articles/90175) & [cocococktail](http://www.cocococktail.com/) COCO Cocktails recently expanded its line of [ready-to-drink canned cocktails](https://www.trendhunter.com/trends/on-the-rocks-cans) with #POWER, which comes in a vibrant fruity flavor that's branded as a source of essential vitamins, minerals and electrolytes. The gluten-free, [100-calorie cocktail](https://www.trendhunter.com/trends/this-is-skinny) is made with OTS Orange Wine and all-natural, non-GMO ingredients such concentrated berry, grape and pomegranate juices, plus a refreshing, [electrolyte-charged base of 70% coconut water](https://www.trendhunter.com/trends/sparkling-coconut-water-cocktail). Although the product packaging resembles tall coconut water cans, as an alcoholic product, these canned cocktails are sold in packs of four. The all-new #POWER COCO Cocktails product joins its existing #REFRESH RTD cocktail, which the brand calls "the world's first nutritious cocktail." Many health-conscious consumers are now looking for flavorful alcoholic beverages with an emphasis on clean ingredients and additional benefits that provide more than just a light buzz. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 38% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Vitamin-rich Canned Cocktails:** Opportunity to create more healthy and vitamin-rich canned cocktails for health-conscious consumers. - **RTD Nutritious Cocktails:** Opportunity to create more ready-to-drink cocktails with added nutrients for consumers looking for more than just alcohol. - **Functional Alcoholic Beverages:** Opportunity to create more alcoholic beverages with added health benefits and functional ingredients for consumers looking for a healthier drinking option. ### Sectors Adopting This - **Alcoholic Beverages:** The alcoholic beverage industry can explore new ways to incorporate healthier ingredients and nutrients to attract health-conscious consumers. - **Ready-to-drink Beverages:** The ready-to-drink beverage industry can create more nutritious cocktail options to cater to consumers who want more than just a regular alcoholic drink. - **Health and Wellness:** The health and wellness industry can explore new ways to provide health benefits through innovative alcoholic beverages for a new and untapped market. ## Related on Trend Hunter - [Premium Coconut Cocktails](https://www.trendhunter.com/trends/coconut-cocktails.md) - [Refreshing Coconut Water Cocktails](https://www.trendhunter.com/trends/spiked-sparkling-coconut-water.md) - [Coconut Water Cocktails](https://www.trendhunter.com/trends/coconut-water-cocktails.md) - [Vitamin-Rich Mixers](https://www.trendhunter.com/trends/flavored-mixers.md) - [Coconut Milk Cocktails](https://www.trendhunter.com/trends/cocktail-43-coco-milk.md) - [Electrolyte-Enhanced Tequila Cocktails](https://www.trendhunter.com/trends/ready-to-drink-tequila-cocktails.md) - [High-ABV Canned Cocktails](https://www.trendhunter.com/trends/vosa-spirits.md) - [Cocktail-Inspired Energy Drinks](https://www.trendhunter.com/trends/pia-colada-flavor.md) - [Fruity Coconut Waters](https://www.trendhunter.com/trends/100-coconuts.md)