# Couture Cafe Popups Tokyo's Coco Cafe Combines Cosmetics with Artisanal Coffee and Sweets By Jana Pijak | Published 2017-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coco-cafe References: [en.rocketnews24](http://en.rocketnews24.com/2017/02/25/coco-chanel-cafe-in-tokyo-is-the-spot-to-test-out-the-latest-chanel-makeup-product/) The [Coco Cafe](https://www.trendhunter.com/trends/coco-barbie-strawberry-dreamer) is a beauty brand activation that is set to open its doors in Tokyo this March. The [Chanel](https://www.trendhunter.com/trends/popup-in-istanbul)-themed cafe spotlights the [luxury label's newest lip gloss range](https://www.trendhunter.com/trends/spike-valentino-popup) which consists of 24 vitamin-infused shade varieties. The unique promotional space is not only beautifully branded and decorated but also gives visitors a chance to taste a menu of artisanal beverages and sweets. Boasting a pink and white color scheme, the cafe will be set up in an airy and open gallery in the heart of Tokyo's Shibuya neighborhood. The So-Cal Link Gallery space will combine product testing stations with a traditional cafe area and bar seating dispersed throughout. Additionally, the space will feature interactive retail accents like a touchscreen wall that targets a tech-savvy demographic of makeup lovers. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 87% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Beauty Cafe Popups:** A trend of combining beauty brand activations with food and beverage experiences to create interactive retail spaces and promote products. - **Interactive Retail Accents:** A trend of incorporating technology into retail spaces to create a more engaging and interactive experience for customers. - **Luxury Food Menu Items:** A trend of offering upscale and artisanal food and beverage items in brand activations to create a sense of exclusivity and tastefulness. ### Sectors Adopting This - **Beauty:** Beauty brands can incorporate food and beverage experiences to promote products, create interactive retail spaces and engage with customers. - **Food and Beverage:** Food and beverage companies can partner with beauty brands to create upscale and artisanal menu items and engage with a new customer base. - **Retail:** Retailers can incorporate technology in their stores to create a more immersive and interactive shopping experience and cater to a tech-savvy demographic. ## Related on Trend Hunter - [Multisensorial Beauty Cafes](https://www.trendhunter.com/trends/eadem-cafe.md) - [French Riviera-Inspired Designer Activations](https://www.trendhunter.com/trends/popup-in-istanbul.md) - [Cafe-Style Beauty Pop-Ups](https://www.trendhunter.com/trends/cafe-airbush.md) - [Luxury Airport Pop-Ups](https://www.trendhunter.com/trends/factory-5.md) - [Constellation-Inspired Luxury Pop-Ups](https://www.trendhunter.com/trends/winter-constellation.md) - [Saloon-Style Beauty Pop-Ups](https://www.trendhunter.com/trends/sweetheart-saloon.md) - [Pop-Up Beauty Cafés](https://www.trendhunter.com/trends/fenty-beauty-cafe.md) - [Luxe Parisian-Inspired Pop-Ups](https://www.trendhunter.com/trends/longchamp-x-constantin-riant.md) - [Luxury Designer Cafe Takeovers](https://www.trendhunter.com/trends/burberry-takes-over.md)