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# Glam Pink Bubble Teas
Coco x Barbie Strawberry Dreamer is an Exclusive Summer Drink

By Debra John | Published 2024-06-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/coco-barbie-strawberry-dreamer
References: [instagram](https://www.instagram.com/cocoteaontario/) & [cocofreshtea](https://www.cocofreshtea.ca/)

![Glam Pink Bubble Teas](https://cdn.trendhunterstatic.com/thumbs/536/coco-barbie-strawberry-dreamer.jpeg)

CoCo Fresh Tea & Juice, more popularly known as [Coco](https://www.trendhunter.com/trends/coco-diablo-iv-drinks), is a Taiwanese-based bubble tea franchise that has introduced ‘Strawberry Dreamer,’ a new exclusive drink in collaboration with [Barbie](https://www.trendhunter.com/trends/dunkin-and-barbie) for June.

Celebrating the iconic pink and the phenomena of the Barbie brand, Coco has taken its theme seriously by creating a refreshing summer beverage that will have [bubble tea enthusiasts](https://www.trendhunter.com/trends/summer-berry-refreshers) excited with this limited-time offer.

The Strawberry Dreamer is available in two indulgent variations; the first includes a base of strawberry milk tea that’s given a glamorized spin with popping pearls and coconut jelly, and the second version features a strawberry milk tea base topped with a dollop of cream and strawberry sprinkles.

To make the collaboration more exciting for Barbie fans and bubble tea fans alike, Coco is offering a Barbie-themed cooler bag that’s perfect for storing drinks throughout the summer in addition to a sticker pack.

The Strawberry Dreamer in either variation is 620 calories and retails at $6. This exclusive bubble tea beverage is available across participating Canadian stores.

Image Credit: CoCo Fresh Tea & Juice Instagram

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 83% | Activity: 91% | Freshness: 24%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Collaborative-themed Beverages:** Leveraging popular culture icons, such as Barbie, to create unique and memorable beverage experiences for consumers.
- **Limited-time Offers:** Capitalizing on exclusivity and urgency to drive consumer interest and sales through short-term availability.
- **Functional Packaging Merchandise:** Combining product purchases with collectible and practical merchandise, increasing perceived value and consumer engagement.

### Sectors Adopting This

- **Beverage:** Innovating within the beverage industry by blending trends in popular culture and unique flavor combinations to attract niche markets.
- **Retail:** Enhancing consumer retail experiences through special collaborations and branded merchandise that add value to the purchase.
- **Marketing:** Utilizing targeted marketing campaigns and brand partnerships to create buzz and engage specific consumer demographics effectively.

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