# Culinary Yearbooks Coco: 10 World-Leading Masters Choose 100 Contemporary Chefs By Marissa Liu | Published 2009-10-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coco-10-world-leading-masters-choose-100-contemporary-chefs References: [eatmedaily](http://www.eatmedaily.com/2009/10/global-culinary-yearbook-2009-coco-phaidon-book-review/#more-30528) & [amazon](http://www.amazon.com/gp/product/0714849545?ie=UTF8&linkCode=as2&camp=1789&creative=9325&creativeASIN=0714849545&tag=trenhunt0f-20) Coco: 10 World-Leading Masters Choose 100 Contemporary Chefs is a book filled with profiles of 100 up-and-coming chefs as selected by ten ‘Masters’: Ferran Adria, Mario Batali, Rene Redzepi, Alice Waters, Jacky Yu, Gordon Ramsay, Fergus Henderson, Shannon Bennett, Alain Ducasse, and Yoshihiro Murata. The book is filled with a massive amount of narrative, visual and technical information. There are about 500 recipes in the book, but this isn’t a [cookbook](https://www.trendhunter.com/trends/seafood-simple-cookbook). It is more of an international contemporary cuisine yearbook. How the ten ‘Masters’ were selected is unmentioned. The Masters, in turn, selected a lot of their anointed ones from their proteges. The hundred chefs certainly don’t comprise an exhaustive list of [young culinary talent](https://www.trendhunter.com/trends/best-new-chefs), but it’s as good a place to start as any. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 34% | Activity: 38% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Culinary Yearbooks:** Culinary enthusiasts can expect an increase in culinary yearbooks featuring profiles of up-and-coming chefs. - **Chef Profiles:** There will be a greater focus on profiling chefs, highlighting their unique styles, and featuring their signature dishes. - **International Contemporary Cuisine:** There will be a heightened interest in international contemporary cuisine, exploring different cultural dishes. ### Where This Applies - **Publishing:** The publishing industry can capitalize on releasing more culinary yearbooks and profiling up-and-coming chefs. - **Hospitality:** Restaurants and hotels can leverage the interest in up-and-coming chefs by featuring them in their establishments, which can attract food enthusiasts. - **Food Shows and Festivals:** Food shows and festivals can feature these up-and-coming chefs and highlight their unique styles. ## Related on Trend Hunter - [Amalgamated Cookbook Directories](https://www.trendhunter.com/trends/cook-book-love.md) - [Intricate Pasta Tutorial Cookbooks](https://www.trendhunter.com/trends/pasta-masterclass.md) - [Star-Studded Chef Dining Experiences](https://www.trendhunter.com/trends/atlas-ocean-voyages.md) - [Culinary Comedian Cookbooks](https://www.trendhunter.com/trends/foodheim-a-culinary-adventure.md) - [Pastry-Centric Coffee Table Books](https://www.trendhunter.com/trends/marchesi-1824.md) - [Historic Culinary Events](https://www.trendhunter.com/trends/historic-culinary-events.md) - [Global Chef Marketplaces](https://www.trendhunter.com/trends/magical-chefs.md) - [Branded Pickle-Centric Cookbooks](https://www.trendhunter.com/trends/grillos-presents-pickled-fresh.md) - [Chef-Curated Cooking Kits](https://www.trendhunter.com/trends/nyt-cooking-kits.md)