# Cocktail-Style Hard Seltzers Saintly Puts Its Own Spin on Margaritas, Ginger Mules & More By Laura McQuarrie | Published 2021-08-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cocktailstyle-hard-seltzers References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2021/08/saintly-unveils-cocktail-inspired-hard-seltzers/) Saintly launched a range of cocktail-style hard seltzers that are full of flavor yet free from sugar and carbs. With just 76 calories per serving, the [cocktail-inspired hard seltzers](https://www.trendhunter.com/trends/ginger-lime-mule) share a light and refreshing way to enjoy flavors like The Faithful Ginger Mule, Glory be Grapefruit Margarita, Almighty Mojito and Paradise Passionfruit Martini. Kieron Barton co-founder of Saintly, says "With the growing demand for both cocktails and [Saintly Hard](https://www.trendhunter.com/trends/refreshing-alcoholfree-ros) Seltzer, we were inspired to combine the two by launching a [premium 5% ABV cocktail range](https://www.trendhunter.com/trends/clawtails) featuring some of the hottest trending cocktails in the world with a Saintly Hard Seltzer twist." The uncompromising hard seltzers tap into the demand for certain tastes without gluten, carbs and sugar, and with minimal calories. These fun and all-natural flavors can be found in variety packs that play up the heavenly nature of the canned beverages. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 19% | Activity: 18% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Cocktail-style Hard Seltzers:** The combination of cocktails and hard seltzers provides an opportunity for companies to offer low-calorie yet flavorful beverages. - **Sugar-free Alcoholic Beverages:** The demand for drinks without sugar or carbs continues to grow, creating the opportunity for companies to create more variety in this market. - **Natural Flavors:** Consumers are seeking all-natural flavors in their beverages, creating an opportunity for companies to offer clean label options in the hard seltzer market. ### Sectors Adopting This - **Alcoholic Beverages:** The alcoholic beverage industry can create healthier, low-calorie options in the hard seltzer market. - **Canned Beverage Manufacturing:** Manufacturers of canned beverages can capitalize on the trend of cocktail-style hard seltzers to offer a variety of flavors. - **Clean Label Industry:** The clean label industry could innovate by offering all-natural options for flavored alcoholic beverages. ## Related on Trend Hunter - [Spirit-Based Hard Tea Cocktails](https://www.trendhunter.com/trends/red-saint-botanical-spirits.md) - [Alcohol-Free Canned Seltzers](https://www.trendhunter.com/trends/soft-seltzers.md) - [Margarita-Style Hard Seltzers](https://www.trendhunter.com/trends/cantina-margarita.md) - [Hybrid Margarita Hard Seltzers](https://www.trendhunter.com/trends/margarita-style-hard-seltzers.md) - [Culturally Inspired Canned Cocktails](https://www.trendhunter.com/trends/phreshly.md) - [Low-ABV Canned Cocktails](https://www.trendhunter.com/trends/tattersall-distilling-canned-cocktails.md) - [Internationally Inspired Low-ABV Cocktails](https://www.trendhunter.com/trends/spirited-brands.md) - [Premium High-ABV Cocktails](https://www.trendhunter.com/trends/dio.md) - [Margarita-Style Flavored Hard Seltzers](https://www.trendhunter.com/trends/flavored-hard-seltzers.md)