# Elegantly Canned Cocktails WheelHouse's Cocktails in Cans are Sophisticated By Laura McQuarrie | Published 2017-04-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cocktails-in-cans References: [thedieline](http://www.thedieline.com/blog/2017/3/23/wheelhouse) & [facebook](https://www.facebook.com/WheelHouse-Canning-Co-1290882337642373/) Although many drink brands are now packaging their cocktails in cans as a means of making the [ready-to-drink beverages](https://www.trendhunter.com/trends/canned-cocktail-brand) more appealing to consumers who are intimidated by mixing their own, the use of a lightweight tin container can take the prestige out of using precious materials like glass. This is not the case for WheelHouse Canning Co.'s trio of traditional-meets-modern cocktails, which come in flavors like Lime & Vodka and Mint & Gin. Because these [small-batch, artisan cocktails](https://www.trendhunter.com/trends/dillions-small-batch-variety-packs) in cans boast branding with scrolling fonts and vintage-inspired botanical illustrations, the finished packaging designed by Watermark Design looks familiar, yet also fresh. As described, "The packaging embraces the artisan, carefully-crafted nature of the cocktails through hand-lettering, and illustrations that feature the ingredients unique to each cocktail." ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 85% | Activity: 82% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Artisan Canned Cocktails:** The trend of packaging artisan cocktails in cans provides a convenient and appealing option for consumers. - **Lightweight Packaging:** Using lightweight tin containers instead of glass bottles disrupts the traditional perception of luxury and precious materials in beverage packaging. - **Vintage-inspired Branding:** Employing vintage-inspired botanical illustrations and scrolling fonts on packaging creates a familiar yet fresh aesthetic for the canned cocktails. ### Where This Applies - **Beverage Packaging:** The shift towards using lightweight tin containers for artisan cocktails presents a disruptive innovation opportunity in the beverage packaging industry. - **Ready-to-drink Beverages:** The rise in popularity of canned cocktails introduces a disruptive innovation opportunity for the ready-to-drink beverages industry. - **Graphic Design:** The trend of vintage-inspired packaging for canned cocktails opens up disruptive innovation opportunities for graphic designers in the industry. ## Related on Trend Hunter - [Ready-to-Sip Sparkling Cocktails](https://www.trendhunter.com/trends/on-the-rocks-cans.md) - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md) - [Revamped Canned Cocktail Branding](https://www.trendhunter.com/trends/canteen-spirits-1.md) - [Magenta-Hued Canned Cocktails](https://www.trendhunter.com/trends/magentahued-canned-cocktails.md) - [Single-Serve Gin Cocktails](https://www.trendhunter.com/trends/gin-martini.md) - [Bar-Quality Canned Cocktails](https://www.trendhunter.com/trends/barquality-canned-cocktails.md) - [Bar-Strength Canned Cocktails](https://www.trendhunter.com/trends/bar-strength-canned-cocktails.md) - [Ready-to-Pour Tinned Spirits](https://www.trendhunter.com/trends/departed-spirits.md) - [Mixologist-Made Canned Cocktails](https://www.trendhunter.com/trends/canned-coppa-cocktails.md)