# Romantic Cocktail Tutorials Soda Stream Australia's 'Love Potions' Clip Celebrates Valentine's Day By Jana Pijak | Published 2017-02-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cocktail-tutorial References: [youtube](https://www.youtube.com/watch?v=g6Q1oghzSLs) [Soda Stream Australia's](https://www.trendhunter.com/trends/vk-soda) romantic 'Love Potions' video is a sparkling cocktail tutorial, shared just in time for Valentine's Day. Showing Soda Stream owners how to create a set of two tasty, [craft cocktails](https://www.trendhunter.com/trends/holiday-hosting) with a playful twist, the [YouTube](https://www.trendhunter.com/trends/the-hacksmith) tutorial offers branded content that is both fun and accessible to fans. Inspired by popular video tutorials made famous by influencers, Soda Stream Australia's Love Potions video is a celebration of romance and fun flavor combinations. The tutorial highlights "his" and "hers" cocktail recipes that include a fruit soda-infused wine beverage along with a soda and champagne drink blend. This hands-on tutorial is a great way for Soda Stream Australia to target younger consumers who are likely to respond more positively to social media marketing efforts rather than traditional modes of advertising. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 2% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Romantic Cocktail Tutorials:** Soda Stream Australia's 'Love Potions' video tutorial celebrates romance and fun flavor combinations. - **Playful Branded Content:** Soda Stream Australia's Love Potions video offers branded content that is both fun and accessible to fans. - **Social Media Marketing:** Soda Stream Australia's Love Potions tutorial targets younger consumers who respond more positively to social media marketing efforts. ### Industries Being Reshaped - **Beverage:** The romantic cocktail tutorial trend presents opportunities for beverage companies to create unique, flavorful drink recipes. - **Food and Beverage Marketing:** The popularity of playful branded content opens up opportunities for food and beverage companies to engage and connect with consumers through creative marketing strategies. - **Social Media Advertising:** The trend of targeting younger consumers through social media marketing presents opportunities for companies in the advertising industry to develop new strategies and platforms. ## Related on Trend Hunter - [DIY Love-Inspired Cocktail Kits](https://www.trendhunter.com/trends/love-potion-cocktail-kit.md) - [Bartender-Approved Soda Flavors](https://www.trendhunter.com/trends/sodastream-flavors.md) - [Effortless Non-Alcoholic Mixers](https://www.trendhunter.com/trends/sodastream-crafted-cocktail-mixers.md) - [Mocktail-Making Incentives](https://www.trendhunter.com/trends/tips-for-sips.md) - [Romantic Cocktail Recipes](https://www.trendhunter.com/trends/fiveyear-barrel-aged-rum.md) - [Celebratory Cocktail Couple Kits](https://www.trendhunter.com/trends/pickup-lime-kits.md) - [Nitro-Infused Espresso Martinis](https://www.trendhunter.com/trends/love-potion.md) - [Gen Z-Themed Soda Campaigns](https://www.trendhunter.com/trends/pepsi-relationsips.md) - [Health-Conscious Soda Libations](https://www.trendhunter.com/trends/poppi-2.md)