# Donut Cocktail Tastings The Clough Club Pop-Up Pairs Cartems Donuts with Mixed Drinks By Laura McQuarrie | Published 2017-06-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cocktail-tastings References: [dailyhive](http://dailyhive.com/vancouver/things-to-do-vancouver-today-wednesday-june-7-2017) & [eventbrite](https://www.eventbrite.ca/e/clough-club-pop-up-cocktail-dinner-donut-pairings-tickets-34154579266) Vancouver's Cartems Donuterie and Clough Club recently teamed up to launch the Clough Club Pop-Up, which involved [donut and cocktail tastings](https://www.trendhunter.com/trends/eat-your-cocktail). A ticket to the event hosted at Cartems Donuterie gave guests access to a three-course sweet-and-savory donut-inspired dinner, along with cocktails to match. At the event, diners were treated to dishes made with the same dough that Cartems uses to make its famous donuts. For the event, guests even had the chance to secure either general admission or a [vegan meal ticket](https://www.trendhunter.com/trends/chicken-parm-donut). Across the alcohol industry, a number of brands are experimenting with [unique pairings](https://www.trendhunter.com/trends/popcorn-kitchen-and-craft-gin-club) as a way to open the minds of consumers and get them to see just how many ways beer, wine and cocktails can be enjoyed in unexpected ways, with both sweet and savory pairings. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 33% | Activity: 50% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Donut and Cocktail Pairings:** Opportunity for restaurants and bars to create unique dining experiences by pairing donuts and cocktails in innovative ways. - **Sweet and Savory Pairings:** Opportunity for food and beverage companies to explore unexpected combinations of sweet and savory flavors to attract adventurous consumers. - **Vegan Food and Drink Experiences:** Opportunity for vegan-focused businesses to provide plant-based alternatives and experiences in the food and drink industry. ### Industries Being Reshaped - **Restaurant and Bar:** Restaurants and bars can capitalize on the trend of donut and cocktail pairings by offering unique dining experiences and creative menu options. - **Food and Beverage:** Food and beverage companies can tap into the trend of sweet and savory pairings by developing innovative products and marketing campaigns. - **Vegan Food and Drink:** Vegan-focused businesses can seize the opportunity to provide plant-based alternatives and experiences in the food and drink industry. ## Related on Trend Hunter - [Gourmet Donut Collaborations](https://www.trendhunter.com/trends/cops-donuts-x-alder.md) - [Beer-Infused Dessert Pop-Ups](https://www.trendhunter.com/trends/beerinfused-dessert.md) - [Collaboration Breakfast Pastry Donuts](https://www.trendhunter.com/trends/krispy-kreme-x-poptarts.md) - [Donut-Inspired Ciders](https://www.trendhunter.com/trends/unique-cider.md) - [Beer-Inspired Breakfast Pop-Up Experiences](https://www.trendhunter.com/trends/breakfast-popup.md) - [Coffee Shop Espresso Martinis](https://www.trendhunter.com/trends/rays-runs-on-dunkin.md) - [Munchies-Satisfying Donuts](https://www.trendhunter.com/trends/voodoo-doughnut-420-treats.md) - [Alcohol-Dessert Fusion Menus](https://www.trendhunter.com/trends/vances-bakery-bar.md) - [Celebratory Spring Holiday Donuts](https://www.trendhunter.com/trends/voodoo-doughnuts-bottoms-up.md)