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# Fruity Gelatin Shooters
The Hot Rabbit Cocktail Shots are Convenient with a Sultry Twist

By M | Published 2015-07-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cocktail-shot
References: [hotrabbitshots](http://www.hotrabbitshots.com/)

For those looking to party on-the-go, these convenient cocktail shots by Hot Rabbit offer consumers the opportunity to enjoy a [pre-made gelatin alcoholic beverage](https://www.trendhunter.com/trends/gelee) in a variety of flavors. Coupled with sultry branding and witty labeling, these Hot Rabbit drinks are idea for starting a night off.

Unlike a [traditional Jell-O shot](https://www.trendhunter.com/trends/24-ices-frozen-cocktails) prevalent in college dorm rooms, the Hot Rabbit drinks are upscale, mixed with a variety of exotic flavors and are individually packaged making these cocktails ideal when you're in a rush. Each shot comes in a clear triangular cup filled with a bright gelatin cocktail that is sealed with a peel back label.The cocktails come with witty names and labels such as, "Cranberry: Tastes Like Thanksgiving, but without the disappointment" that are mature and a little edgy. The convenience of the packaging ensures for a smooth night out without the need for prep.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 48% | Activity: 41% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Convenient Cocktail Shots:** Hot Rabbit offers pre-made gelatin alcoholic beverages in convenient, individually packaged shots.
- **Exotic Flavors:** Hot Rabbit's gelatin shots offer a variety of exotic and unique flavors to consumers.
- **Sultry Branding:** Hot Rabbit's branding and labeling offers a mature and edgy option for cocktail shooters.

### Where This Applies

- **Alcoholic Beverages:** The alcoholic beverage industry can benefit from convenient, pre-made cocktail shots for quick and easy consumption.
- **Party Supplies:** The party supply industry can offer upscale and unique options for pre-made cocktails in visually appealing packaging.
- **Marketing and Advertising:** Marketing professionals can learn from Hot Rabbit's sultry branding and witty labeling for unique and edgy marketing strategies.

## Related on Trend Hunter

- [Edible Cocktail Shots](https://www.trendhunter.com/trends/cocktail-shots1.md)
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- [Pouch-Packaged Vodka Shots](https://www.trendhunter.com/trends/slim-shooters.md)
