# Pourable Cocktail Pouches Malibu Rum's New Cocktail Pouches Come in Four Tropical Flavors By Katherine Pendrill | Published 2019-07-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cocktail-pouches References: [delish](https://www.delish.com/food-news/a28325729/malibu-cocktail-pouches-60-ounces/) & [maliburumdrinks](https://www.maliburumdrinks.com/us/products/malibu-daiquiri/) Summer is in full swing and Malibu Rum is helping consumers get the party started with its new cocktail pouches. Malibu's new cocktail pouches are essentially a ready-to-serve cocktail-in-a-bag concept. The 60-ounce drink pouches are fitted with an attached nozzle so consumers simply need to press down to dispense a perfectly mixed [rum cocktail](https://www.trendhunter.com/trends/v-rum-canned-cocktails). For added variety, the cocktail pouches come in four different summer-ready flavors: Pineapple Twist, Blue Hawian, Rum Punch, and Daiquiri. If the convenience of a ready-to-serve cocktail in a bag weren't enough, Malibu is also offering delivery to select locations in the US. Consumers simply plug their zip code into the Malibu website and it will identify pick-up locations or whether one-hour delivery is an option. Image Credit: *Malibu Rum.* ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 57% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Ready-to-serve Cocktails:** The trend of ready-to-serve cocktails in pouches provides consumers with convenient and portable options for enjoying mixed drinks on the go. - **Convenient Beverage Packaging:** The trend of beverage pouches with attached nozzles presents an opportunity for companies to offer easy-to-use drink containers that require minimal preparation. - **Alcohol Delivery Services:** The trend of alcohol delivery services allows consumers to have ready-to-serve cocktails conveniently delivered to their doorstep, enhancing the at-home drinking experience. ### Who This Affects Most - **Beverage Packaging:** The beverage packaging industry can explore innovative designs and materials to create more user-friendly drink pouches with attached dispensing nozzles. - **Alcohol Brands:** Alcohol brands can invest in creating their own lines of ready-to-serve cocktail pouches to cater to the growing demand for convenient and portable mixed drinks. - **Delivery Services:** Delivery service providers can expand their offerings by partnering with alcohol brands to offer convenient and timely delivery of ready-to-serve cocktails to consumers' homes. ## Related on Trend Hunter - [Tropical Convenience-Focused Cocktail Lineups](https://www.trendhunter.com/trends/malibu-pink.md) - [Sparkling Pineapple-Rum Cocktails](https://www.trendhunter.com/trends/malibu-and-dole.md) - [Fruity Cocktail Pouches](https://www.trendhunter.com/trends/holla-spirits.md) - [Authentic Canned Hawaiian Cocktails](https://www.trendhunter.com/trends/hawaiian-rum-cocktails.md) - [Alcohol-Infused Ice Cream Pouches](https://www.trendhunter.com/trends/coolish.md) - [Punch Cocktail Pouches](https://www.trendhunter.com/trends/jinx-drinkx.md) - [Portable Cocktail Packets](https://www.trendhunter.com/trends/portable-cocktail-packets.md) - [Squeezable Spiked Punches](https://www.trendhunter.com/trends/sun-ice.md) - [Peachy Summertime Rum Spirits](https://www.trendhunter.com/trends/malibu-peach-rum.md)