# Complimentary Cocktail Pop-Ups Bombay Sapphire's Pop-Up Trades Compliments for Cocktails By Laura McQuarrie | Published 2019-05-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cocktail-popup References: [standard](https://www.standard.co.uk/go/london/bars/cocktails-compliments-pop-up-covent-garden-be-at-one-bombay-sapphire-a4132811.html) & [bombaysapphire](https://www.bombaysapphire.com/) In collaboration with the Be At One bar chain, [Bombay Sapphire](https://www.trendhunter.com/trends/gin-infused-jelly-cubes) is hosting a cocktail pop-up that encourages people to be kind to one another—and get rewarded with a drink for doing so. For a limited time, the pop-up is inviting people to "Give a compliment, get a cocktail” at a phone booth stationed on the streets of London. The blue phone box is a place to broadcast a compliment to someone else and get treated to a voucher for at one of Be At One's many bars across the city. The cocktail pop-up specifically celebrates the launch of not just one but four new Be At One bars, as well as other locations that have recently been refreshed. The voucher gives compliment-givers access to a Blue Ticked G&T, which is flecked with edible blue paint. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 88% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Experiential Marketing:** Creating interactive pop-ups that reward consumers for positive behavior can enhance brand engagement and create lasting impressions. - **Reward-based Promotions:** Using incentives like complimentary drinks can incentivize customers to participate in promotional activities and build brand loyalty. - **Personalized Experiences:** Offering customized cocktails based on individual compliments allows brands to create unique and memorable experiences for consumers. ### Where This Applies - **Hospitality and Tourism:** Hotels, bars, and restaurants can implement similar concepts to enhance customer interactions, drive foot traffic, and increase customer satisfaction. - **Event Planning:** Event planners can incorporate reward-based pop-ups to create engaging experiences and amplify brand messaging at conferences, festivals, and other large-scale events. - **Marketing and Advertising:** Agencies and brands can leverage experiential marketing tactics to elevate brand recognition, consumer engagement, and create buzz around new product launches. ## Related on Trend Hunter - [Edible Cocktail Bites](https://www.trendhunter.com/trends/gin-infused-jelly-cubes.md) - [Summer Sunset Pop-Ups](https://www.trendhunter.com/trends/sundown-spots.md) - [Whimsical Gin Pop-Ups](https://www.trendhunter.com/trends/refreshing-encounters.md) - [Discerning Drinker Pop-Ups](https://www.trendhunter.com/trends/fentimans-pop-up.md) - [Wine Window-Inspired Cocktail Campaigns](https://www.trendhunter.com/trends/aperol-festive-spritz-window.md) - [Speakeasy-Inspired Airport Pop-Ups](https://www.trendhunter.com/trends/black-ruby-popup.md) - [Feel-Good Kombucha Pop-Ups](https://www.trendhunter.com/trends/komboomcha-box.md) - [Cocktail Bitters Pop-Ups](https://www.trendhunter.com/trends/hella-cocktail-bitters.md) - [Emotional Introspection Drinking Experiences](https://www.trendhunter.com/trends/glass-and-words.md)