# Artisanal Cocktail Mixes Powell & Mahoney's Premium Drinks Boast Eco Carton Packaging By Jana Pijak | Published 2015-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cocktail-mix References: [foodandbeveragepackaging](http://www.foodandbeveragepackaging.com/articles/87796-cocktail-mixer-packs-in-cartons-instead-of-glass) & [powellandmahoney](https://powellandmahoney.com/) [Powell & Mahoney's](https://www.trendhunter.com/trends/powell-brewery) premium cocktail mixes are packaged in eco-friendly cartons that are color-coded according to flavor. Exuding an artisanal air, these cocktail mix packs come in three premium flavors including [Margarita](https://www.trendhunter.com/trends/classic-cocktail-mixer-range), [Peach Bellini](https://www.trendhunter.com/trends/ohza) and Bloody Mary. The iconic mixed drinks are a staple of any bar but are usually packaged in glass or plastic bottles when offered in store. Despite of its unconventional carton approach, Powell & Mahoney chooses packaging that is both chic and sustainable. The brand's products are marketed as organic and all-natural, making them a healthier alternative to the classic and sugar-filled cocktail. In addition to being eco friendly, Powell & Mahoney's cocktail mix cartons feature artful typography details and are inspired by vintage drink recipes. This product will appeal to budding mixologists and cocktail enthusiasts with an appreciation fro organic ingredients. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 58% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Eco-friendly Packaging:** Powell & Mahoney's use of eco carton packaging presents an opportunity for other companies in the beverage industry to adopt more sustainable packaging solutions. - **Artisanal Cocktails:** The popularity of Powell & Mahoney's artisanal cocktail mixes indicate a growing trend in the demand for high-quality, craft cocktail experiences. - **Organic and Natural Products:** Powell & Mahoney's emphasis on organic and all-natural ingredients reflects the increasing desire for healthier options in the beverage market. ### Who This Affects Most - **Beverage Packaging:** The success of Powell & Mahoney's eco carton packaging suggests opportunities for packaging companies to provide more sustainable solutions for the beverage industry. - **Cocktail Bars and Mixology:** The rise of artisanal cocktail mixes creates an opportunity for cocktail bars and mixologists to create unique and high-quality drink experiences using premium cocktail mix brands like Powell & Mahoney. - **Health and Wellness Beverages:** The demand for organic and natural cocktail mix products indicates a potential market for health and wellness-oriented beverage companies to expand their offerings into the cocktail space. ## Related on Trend Hunter - [Portable Cocktail Packets](https://www.trendhunter.com/trends/portable-cocktail-packets.md) - [Powdered Cocktail Mixers](https://www.trendhunter.com/trends/mixxers.md) - [All-Natural Cocktail Cartons](https://www.trendhunter.com/trends/dulce-vida-tequila-cartons.md) - [Paper Bottle Margarita Mixes](https://www.trendhunter.com/trends/paper-bottle-margarita.md) - [Paper Bottle-Packaged Cocktails](https://www.trendhunter.com/trends/world-of-zing-cocktails.md) - [Single-Use Cocktail Sachets](https://www.trendhunter.com/trends/pax.md) - [Tequila Cocktail Cartons](https://www.trendhunter.com/trends/readytodrink-tequila-cocktail.md) - [Single-Serve All-Natural Mixers](https://www.trendhunter.com/trends/allnatural-mixers.md) - [Elevated Organic Cocktail Mixers](https://www.trendhunter.com/trends/elevated-mixers.md)