# Artful Cocktail-Making Experiences Bombay Sapphire is Encouraging Consumers to "Stir Creativity" By Laura McQuarrie | Published 2018-07-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cocktail-making-experience References: [campaignlive](https://www.campaignlive.co.uk/article/bombay-sapphire-creates-live-art-experience-celebrate-creativity-cocktail-making/1487527) & [bombaysapphire](https://www.bombaysapphire.com/) Bombay Sapphire will soon be launching a unique cocktail-making experience that infuses the drinking experience with art. The experience will invite guests to "stir their creativity" with edible colored paints and flavors of their choosing at the [Bombay Sapphire Tonic Wall](https://www.trendhunter.com/trends/bombay) and visit the pick-your-own garnish garden to top off their customized creation. To set the scene as an inspiring one for the event, Bombay Sapphire has invited [12 international artists](https://www.trendhunter.com/trends/bulleit-frontier-whiskey-partners) to transform the space into a living piece of art that incorporates the floors, walls and even the furniture. Each night of the event, the space is set to transform before the eyes of guests from a blank canvas to something completely new and unique. The artful Bombay Sapphire [cocktail-customizing experience](https://www.trendhunter.com/trends/spirithouse-toronto) is set to open soon for a limited time in Shoreditch. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 95% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Cocktail Experiences:** Creating interactive cocktail experiences can be a disruptive innovation opportunity for bars and restaurants to attract new customers and increase sales. - **Art-infused Dining:** Blending art with dining can create a unique experiential opportunity for consumers and a new revenue stream for art galleries and museums. - **Customization of Consumer Goods:** Offering customization options to consumers can be a way for brands to create a personalized, engaging experience for customers and differentiate themselves in the market. ### Sectors Adopting This - **Hospitality Industry:** The Hospitality industry can offer artful cocktail-making experiences and interactive experiences to attract consumers and stand out from competitors. - **Art Industry:** Art galleries and museums can take advantage of artful dining experiences to generate new revenue streams and engage with younger audiences. - **Consumer Packaged Goods Industry:** Brands in the Consumer Packaged Goods industry can offer customization options to create a unique experience for their customers and increase customer loyalty. ## Related on Trend Hunter - [Gin Cocktail Experiences](https://www.trendhunter.com/trends/beyond-the-pour.md) - [Vibrant Greengrocer Pop-Ups](https://www.trendhunter.com/trends/fruteria.md) - [Art-Printed Gin Bottles](https://www.trendhunter.com/trends/bombay-sapphire-2.md) - [Emotional Introspection Drinking Experiences](https://www.trendhunter.com/trends/glass-and-words.md) - [Aristically Adorned Canned Cocktails](https://www.trendhunter.com/trends/artistic-canned-cocktail.md) - [Sculptural Glass Bottles](https://www.trendhunter.com/trends/sculptural-glass-bottles.md) - [Multi-Sensory Cocktail Bars](https://www.trendhunter.com/trends/bellboy-bar-berlin.md) - [Sensorial Cocktail Menus](https://www.trendhunter.com/trends/texture-is-everything.md) - [Collaboration Color-Coded Cocktails](https://www.trendhunter.com/trends/luminair-cocktail-bar.md)