# Monogrammed Ice Cubes Pacific Cocktail Haven's Cocktail Ice Cubes are Stamped with "PCH" By Laura McQuarrie | Published 2017-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cocktail-ice-cubes References: [bloomberg](https://www.bloomberg.com/news/articles/2017-06-12/the-1-6-million-question-was-this-patek-watch-meant-for-putin) & [instagram](https://www.instagram.com/p/BUuUYT0F5ua/?taken-by=pch580) Those who enjoy a drink at San Francisco's [Pacific Cocktail Haven](https://www.trendhunter.com/trends/Pacific-Hybreed) will have no confusion as to their whereabouts, thanks to its uniquely [branded cocktail ice cubes](https://www.trendhunter.com/trends/thcinfused-ice-cubes). At Pacific Cocktail Haven, drinks are garnished with ice cubes that boast the letters "PCH." As founder Kevin Diedrich describes, this has now become a staple way for Pacific Cocktail Haven to serve drinks that make "ice not so boring." On top of this, Diedrich also notes that "it’s definitely a conversation starter when guests see us brand the ice in front of them. And then another one when they have the drink in front of them—a definite [Instagram](https://www.trendhunter.com/trends/jamba-over-ice-drinks) moment.” Knowing that consumers are looking to encounter unconventional food and drink experiences, many eateries are now launching menu items that emphasize form over flavor. This includes everything from rainbow-colored lattes to beverages served in unconventional vessels made from fresh produce. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 63% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Branded Ice Cubes:** Opportunity for bars and restaurants to create innovative and branded ice cubes for added visual appeal and social media buzz. - **Form-focused Menu Items:** Chances for restaurants to develop creative dishes and beverages that prioritize presentation and Instagram-worthy appeal over taste. - **Fresh Produce Vessels:** Opportunities for restaurants and cafes to offer drinks presented in creative ways using fresh produce as vessels or unique packaging. ### Where This Applies - **Bar and Nightlife:** Bars and nightlife establishments can create unique and Instagrammable offerings, such as branded ice cubes. - **Hospitality:** Restaurants and cafes can generate buzz and attract new customers by offering unique menu items and creative presentation. - **Food and Beverage:** Food and beverage businesses can find innovative solutions to offer visually appealing and unconventional products, such as drinks served in fresh produce vessels. ## Related on Trend Hunter - [Stylish Ice Molds](https://www.trendhunter.com/trends/cocktail-ice-sets.md) - [Star-Shaped Ice Cubes](https://www.trendhunter.com/trends/star-shaped-ice-cubes.md) - [Embossed Ice Stamp Machines](https://www.trendhunter.com/trends/clear-ice-embosser.md) - [Bitters-Infused Cocktail Cubes](https://www.trendhunter.com/trends/cocktail-cubes.md) - [Pre-Infused Ice Cubes](https://www.trendhunter.com/trends/infused-ice-cube.md) - [Floral-Infused Cocktail Cubes](https://www.trendhunter.com/trends/infused-cocktail-cubes.md) - [Star-Shaped Beer Ice Cubes](https://www.trendhunter.com/trends/beer-ice-cube.md) - [Craft Coffee Ice Cubes](https://www.trendhunter.com/trends/coffee-ice-cube.md) - [Cubed Cocktail Mixers](https://www.trendhunter.com/trends/mixicles.md)