# Cocktail-Dispensing Fountains Gin Brand Tanqueray is Launching a Negroni Cocktail Fountain By Laura McQuarrie | Published 2018-07-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cocktail-fountain References: [instagram](https://www.instagram.com/p/BljA7a8AuNy/?taken-by=theanthologistmanchester) & [drakeandmorgan](https://www.drakeandmorgan.co.uk/the-anthologist-manchester/menus-list/) For the launch of [Tanqueray's](https://www.trendhunter.com/trends/tanqueray-flor-de-sevilla-00) new orange gin, the brand will be launching a cocktail fountain that pours "Rosy Negronis" made with a combination of the all-new Tanqueray Flor de Sevilla, Belsazar rosé vermouth and Campari. The pop-up alcohol fountain will be set up at The Anthologist in Manchester for a limited time this summer, giving people the chance to discover a summer-inspired reimagining of a [classic cocktail](https://www.trendhunter.com/trends/christmas-pudding-negroni). The opulent fountain provides an indulgent way for consumers to get familiar with the flavors of the new gin product and share their experience, as the fountain is surrounded by a perfectly curated orange-themed display that is highly photogenic. This activation from Tanqueray recalls other [adult drinking fountains](https://www.trendhunter.com/trends/la-fontana-di-peroni), such as the tequila-dispensing 'H2Cuervo' created by Jose Cuervo in celebration of National Tequila Day. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 56% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Cocktail Fountains:** Cocktail fountains offer a unique and indulgent way for consumers to experience cocktails, providing disruptive innovation opportunities for bars and alcohol brands. - **Indulgent Activations:** Indulgent activations such as alcohol fountains and immersive experiences provide a way for brands to attract and engage customers, offering disruptive innovation opportunities for marketing and events industries. - **Photogenic Displays:** Alcohol fountains surrounded by photogenic displays offer opportunities for businesses to create shareable moments for customers and increase social media engagement. ### Where This Applies - **Alcohol Brands:** Alcohol brands can innovate by creating unique cocktail fountains to promote new products and attract customers in bars and events. - **Bars and Restaurants:** Bars and restaurants can provide unique experiences for their customers by incorporating cocktail fountains and other indulgent activations, creating a competitive advantage and driving sales. - **Event Planning:** Event planners can incorporate cocktail fountains and immersive experiences to create unique and unforgettable events, attracting clients and providing disruptive innovation opportunities for the industry. ## Related on Trend Hunter - [Negroni Cocktail Bars](https://www.trendhunter.com/trends/negroni-bar-by-campari.md) - [Citrusy Alcohol-Free Gins](https://www.trendhunter.com/trends/tanqueray-flor-de-sevilla-00.md) - [Negroni-Specific Gin Spirits](https://www.trendhunter.com/trends/tarquins-holborn-dining-room.md) - [Exclusive Cocktail Kits](https://www.trendhunter.com/trends/tanqueray-alessi-cocktail-kit.md) - [Gin Cocktail Experiences](https://www.trendhunter.com/trends/beyond-the-pour.md) - [Design-Forward Gin Partnerships](https://www.trendhunter.com/trends/tanqueray-n-ten.md) - [Distilled Floral Negronis](https://www.trendhunter.com/trends/stuzzi-per-negroni-gin.md) - [Collaboration Italian Cocktail Gins](https://www.trendhunter.com/trends/ultimate-negroni-gin.md) - [Dream-Based Cocktails](https://www.trendhunter.com/trends/cocktail-of-dreams.md)