# Connected Cocktail Cups The Malibu Rum 'Coco-nect' Cups Order Fresh Drinks When You're Finished By Michael Hemsworth | Published 2016-10-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cocktail-cup References: [foodbev](http://www.foodbev.com/news/malibu-launches-cup-that-orders-another-drink-for-you/) & [maliburumdrinks](http://www.maliburumdrinks.com) The [Malibu Rum](https://www.trendhunter.com/trends/malibu-cocktails-in-a-can) 'Coco-nect' cocktail cups are a new initiative by the alcohol brand to help offer an innovative experience to those choosing the tasty libation. The connected Malibu Rum 'Coco-nect' cups work by enabling drinkers to order a fresh drink straight from the cup. The wait staff will then be notified to bring a fresh cocktail to their location thanks to location-based tracking technology. The Malibu Rum 'Coco-nect' cup was developed in just 12 weeks by the brand team at [Absolut](https://www.trendhunter.com/trends/ai-generated-cocktails) in collaboration with Internet of Things agency SharpEnd. The Malibu Rum 'Coco-nect' cocktail cups implement WiFi and RFID technology in order to create a more streamlined drink ordering experience. While they were tested this past summer, the brand is hoping to launch them wide-scale for the 2017 summer festival season. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 47% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Connected Cocktail Cups:** This trend of connected cocktail cups presents an opportunity for innovative drink ordering experiences at bars and events. - **Internet of Things in Hospitality:** The use of IoT technology in the hospitality industry, as seen in the Malibu Rum 'Coco-nect' cup, offers opportunities for streamlining processes and enhancing customer experiences. - **Location-based Tracking Technology:** The implementation of location-based tracking technology in connected cups creates an opportunity for efficient drink delivery and personalized services in bars and restaurants. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can benefit from adopting connected cocktail cups to offer a unique drinking experience to customers and increase sales. - **Hospitality Industry:** The hospitality industry can leverage Internet of Things technology, like the Malibu Rum 'Coco-nect' cup, to improve customer service, automate processes, and enhance overall guest experience. - **Events and Entertainment Industry:** The events and entertainment industry can incorporate connected cocktail cups to provide an interactive and convenient drink ordering system for attendees, enhancing their overall event experience. ## Related on Trend Hunter - [Tropical Convenience-Focused Cocktail Lineups](https://www.trendhunter.com/trends/malibu-pink.md) - [Premium Coconut Cocktails](https://www.trendhunter.com/trends/coconut-cocktails.md) - [Ready-to-Drink Rum Canned Cocktails](https://www.trendhunter.com/trends/cocacola-and-bacardi.md) - [Accessible RTD Cocktails](https://www.trendhunter.com/trends/the-cocktail-collection-by-ketel-one.md) - [Sparkling Pineapple-Rum Cocktails](https://www.trendhunter.com/trends/malibu-and-dole.md) - [Frozen Cocktail Tubes](https://www.trendhunter.com/trends/24-ices-frozen-cocktails.md) - [Boozy Tropical Ice Creams](https://www.trendhunter.com/trends/tipsy-scoop-100-coconuts.md) - [Paper Bottle-Packaged Cocktails](https://www.trendhunter.com/trends/world-of-zing-cocktails.md) - [Sea-Inspired Anti-Smartphone Cocktails](https://www.trendhunter.com/trends/smartphonefasting-sour.md)