# Color-Changing Gin-Enhanced Cocktails Empress Gin Brings a New Aesthetic to Cocktail Culture By Kalin Ned | Published 2020-08-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cocktail-cultures References: [empressgin](https://www.empressgin.com/signature-cocktails/) Cocktail culture is exponentially growing as more and more options for elevated alcoholic beverages are introduced to the market. Predominantly driven by a desire for visual aesthetics, this phenomenon creates more opportunities for unique spirits and bar concepts in the industry. In this space, [Empress 1908 Gin](https://www.trendhunter.com/trends/empress-1908-00-indigo) is one of the most exciting contributors to cocktail culture. The spirit is handcrafted in small-batch copper-pot stills and is enriched with botanicals. The signature blend features the butterfly pea blossom which gives the gin its natural indigo color. When infused in various cocktail recipes, Empress 1908 Gin changes color depending on what one mixes it with. Aware of the popularity of cocktail culture and the potential of its product within it, the brand boasts a few recipes on its platform that are geared to both professionals and enthusiasts alike—from the fan-favorite 'Empress & Tonic' to the 'Sparkling Elderflower' and the 'Garden City.' Image Credit: Empress 1908 Gin ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 89% | Activity: 93% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Cocktail Culture Expansion:** The growing demand for visually appealing alcoholic beverages creates opportunities for unique spirits and bar concepts. - **Color-changing Cocktails:** The use of botanical-infused spirits like Empress 1908 Gin that change color in cocktails adds an exciting aesthetic element. - **Recipe Sharing Platforms:** Brands like Empress Gin are leveraging recipe sharing platforms to cater to both professional bartenders and cocktail enthusiasts. ### Industries Being Reshaped - **Alcoholic Beverages:** The demand for elevated and visually appealing alcoholic beverages drives innovation in the industry. - **Spirits:** The use of botanicals and unique ingredients, such as butterfly pea blossom, presents opportunities for disruptive innovation in the spirits industry. - **Hospitality:** The popularity of cocktail culture opens up new opportunities for bars and restaurants to create unique experiences and offerings. ## Related on Trend Hunter - [Festive Rose Gin Cocktails](https://www.trendhunter.com/trends/rose-gin-cocktails.md) - [Cucumber-Infused Gins](https://www.trendhunter.com/trends/empress-1908-cucumber-lemon-gin.md) - [Alcohol-Free Gin Launches](https://www.trendhunter.com/trends/empress-1908-00-indigo.md) - [Holiday Cocktail Experiences](https://www.trendhunter.com/trends/holiday-cocktail-experience.md) - [Branded Cocktail Connoisseur Recipes](https://www.trendhunter.com/trends/summer-cocktail-1.md) - [Elderflower Rose Gins](https://www.trendhunter.com/trends/elderflower-rose-gin.md) - [Influencer-Crafted Gin Cocktails](https://www.trendhunter.com/trends/tanqueray-gin-holiday.md) - [Mixology-Inspired Canned Gin Cocktails](https://www.trendhunter.com/trends/edinburgh-gin-cocktails.md) - [Botanical Violet-Hued Vodkas](https://www.trendhunter.com/trends/butterfly-lavender-vodka.md)