# Tarot-Inspired Cocktail Menus The Bloomsbury Club Bar's Cocktail Concept Taps Into Emotions By Laura McQuarrie | Published 2019-10-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cocktail-concept References: [barmagazine](https://barmagazine.co.uk/the-bloomsbury-club-bar-launches-immersive-cocktail-concept/) & [thebloomsburyclub](https://thebloomsburyclub.com/) The Bloomsbury Club Bar is exploring a [new cocktail concept](https://www.trendhunter.com/trends/eat-your-cocktail) that explores a world of illusions, magicians and mind-readers. The Bloomsbury Club Bar’s [Cocktail Diviner](https://www.trendhunter.com/trends/barsys-speakeasy) is based on a special set of [tarot cards](https://www.trendhunter.com/trends/flowerlore-collection) from 1910 created by occultist Pamela "Pixie" Colman Smith. The bar's own set of 14 cards are designed to be matched to different states of being and when a guest arrives at the bar, they will allow the Diviner to create a cocktail for their specific emotions and mental state. Some of the intriguing cocktails on offer include Mad Monkey with chilli tincture, wasabi and passion fruit dust to "curb feelings of recklessness" or Flaming Venom, made with wild berries, young artichoke leaves, to pair with the feeling of being green with envy. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 40% | Activity: 36% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Tarot-inspired Menus:** Bars and restaurants can explore the world of illusions and magic by incorporating tarot-inspired menus to create a unique food and beverage experience for guests. - **Cocktails for Emotions:** Bartenders can tap into their guests' emotional states to craft personalized cocktails, creating a new level of experiential dining and drinking. - **Occultist-inspired Concepts:** Incorporating elements of occultism in bars and restaurants can create a unique and mysterious ambiance that sets them apart from traditional dining experiences. ### Sectors Adopting This - **Hospitality:** Restaurants, bars, and other hospitality establishments can create immersive experiences by incorporating unique concepts such as tarot-inspired menus and personalized cocktails. - **Beverage:** Beverage companies can collaborate with bars and restaurants to create special ingredients and products that cater to unique theme-based menus and cocktails. - **Entertainment:** Incorporating entertainment elements such as magic and illusions, like The Bloomsbury Club Bar, can create an interactive and engaging experience for guests that goes beyond food and drinks. ## Related on Trend Hunter - [Transformative Cocktail Menus](https://www.trendhunter.com/trends/metamorphosis-menu.md) - [Poison-Inspired Cocktails](https://www.trendhunter.com/trends/the-alchemist.md) - [Multi-Sensory Cocktail Bars](https://www.trendhunter.com/trends/bellboy-bar-berlin.md) - [Globally Inspired Cocktail Menus](https://www.trendhunter.com/trends/wanderlust-menu.md) - [Sensorial Cocktail Menus](https://www.trendhunter.com/trends/texture-is-everything.md) - [Multisensory Cocktail Menus](https://www.trendhunter.com/trends/spectrum-cocktail.md) - [Emotional Introspection Drinking Experiences](https://www.trendhunter.com/trends/glass-and-words.md) - [Dream-Based Cocktails](https://www.trendhunter.com/trends/cocktail-of-dreams.md) - [Jewel-Inspired Cocktails](https://www.trendhunter.com/trends/jewel-inspired-cocktails.md)