# Competing Barkeep Events This Long-Term Toronto-Based Cocktail Competition Showcases Local Bars By Alyson Wyers | Published 2015-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cocktail-competition References: [blogto](http://www.blogto.com/eat_drink/2015/03/new_cocktail_series_to_crown_torontos_top_bartender/) & [cocktailcup](http://cocktailcup.ca/) On a hunt to find Toronto's top bartender, this cocktail competition series is designed to showcase local bars known for their creative alcoholic concoctions. The Cocktail Cup is being organized by [Dillon's](https://www.trendhunter.com/trends/dillons-vodka), a new bar located in the distillery neighborhood. The event consists of several head-to-head elimination challenges between Toronto bartenders, taking place at various bars and restaurants across the Canadian city. The cocktail competition will be drawn out over the course of many months, which also serves to "highlight the overall state of [cocktail culture](https://www.trendhunter.com/trends/cocktail-and-spirits-festival)" in Toronto, according to Blog TO. Participating venues include Parts & Labour, Home of the Brave and Cold Tea. Thus far in the competition, the top 10 barkeeps have been chosen, two have been eliminated and round 3 is coming up on May 19th. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 31% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Cocktail Competitions:** Opportunity for organizations to host cocktail competitions to promote local bars and showcase their creativity. - **Bar Culture:** Potential for businesses to organize events that highlight the overall state of cocktail culture in specific cities. - **Bartender Showcases:** Opportunity for bars and restaurants to host showcases that feature talented bartenders and draw attention to their establishments. ### Sectors Adopting This - **Hospitality:** Hotels, bars, and restaurants can leverage cocktail competitions to attract customers and enhance their brand image. - **Event Management:** Event planning companies can specialize in organizing cocktail competitions and bartender showcases for various venues and cities. - **Marketing and Advertising:** Marketing agencies can create campaigns and promotional materials for cocktail competitions and events to increase engagement and awareness. ## Related on Trend Hunter - [Branded Spirit Competitions](https://www.trendhunter.com/trends/italicus-aperitivo.md) - [Bartender-Focused Whiskey Contests](https://www.trendhunter.com/trends/contest-for-professional-bartenders.md) - [Branded Spirit Cocktail Competitions](https://www.trendhunter.com/trends/hepple-gin.md) - [Collaborative Mixology Competitions](https://www.trendhunter.com/trends/collaborative-mixology-competition.md) - [Experience Cocktail Workshops](https://www.trendhunter.com/trends/spirithouse-toronto.md) - [Cheeky Non-Alcoholic Cocktail Events](https://www.trendhunter.com/trends/no-fun-cocktail.md) - [Asian Bar Takeovers](https://www.trendhunter.com/trends/vesper-bar.md) - [Beginner Bartender Challenges](https://www.trendhunter.com/trends/americas-worst-home-bartender.md) - [Beach Cocktail Pop-Up Events](https://www.trendhunter.com/trends/playa-patron.md)