# Retro Holiday Cocktail Candles These Bath and Body Works Candles are Themed After Premium Drinks By Michael Hemsworth | Published 2017-12-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cocktail-candles References: [delish](http://www.delish.com/food-news/news/a57157/bath-and-body-works-boozy-candles-soap/) & [bathandbodyworks](http://www.bathandbodyworks.com) The Bath and Body Works cocktail candles have been unveiled by the brand as a new series of items for the home that will bring the [rich scents of a bar](https://www.trendhunter.com/trends/cocktail-inspired-shower-foams) to your living space. The candles come in four distinct options including 'Gin & Tonic,' 'Orange Bitters Bourbon,' 'Elderflower Martini' and 'Mint Julep,' which make them a rich collection of scents for the holidays. Each one comes packaged in a glass jar with a screw-top lid to convey the retro aesthetic, while also looking like premium candles you'd obtain from a small neighborhood shop. The Bath and Body Works cocktail candles have been revealed as part of its [holiday collection](https://www.trendhunter.com/trends/little-golden-glows), which means they'll only be around for a limited time. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 40% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Cocktail-inspired Home Fragrances:** As consumers seek unique ways to bring the bar experience home, there is an opportunity to develop cocktail-inspired home fragrances for candles, diffusers, and other air care products. - **Retro Aesthetic Comeback:** With the resurgence of the retro aesthetic, brands can explore ways to incorporate vintage design elements into their products or packaging for an eye-catching and nostalgic appeal. - **Limited-edition Seasonal Offerings:** Creating limited-edition seasonal products like holiday-scented candles is a trend that can drive sales as consumers seek something new and exciting to add to their homes during special times of the year. ### Industries Being Reshaped - **Home Fragrance:** Fragrance companies can embrace the cocktail trend to create unique scents for home fragrance products, especially as more consumers work from home and seek more pleasant home environments. - **Retail:** Retailers can tap into the popularity of seasonal, limited-edition products as a way to create excitement and encourage purchase during specific times of the year, thereby gaining consumer loyalty and boosting sales. - **Packaging Design:** With the rise of retro aesthetics, there is a need for innovative packaging designs that incorporate vintage elements and appeal to consumers' nostalgia, thereby setting brands apart from competitors and creating distinctive brand identities. ## Related on Trend Hunter - [Immersive NYC Candle Experiences](https://www.trendhunter.com/trends/candle-day-deal.md) - [Brunch Cocktail-Inspired Candles](https://www.trendhunter.com/trends/brunch-gossip.md) - [Streaming Series Scented Candles](https://www.trendhunter.com/trends/bath-body-works-x-stranger-things.md) - [Rustic Cocktail-Scented Candles](https://www.trendhunter.com/trends/old-fashioned-candle.md) - [Cake Fragrance Collections](https://www.trendhunter.com/trends/bath-body-works-x-milk-bar.md) - [Carrot Cake-Scented Candles](https://www.trendhunter.com/trends/sweet-carrot-cake-candle.md) - [Playful Holiday Candle Lines](https://www.trendhunter.com/trends/holiday-candle-collection.md) - [Richly Aromatic Candle Collections](https://www.trendhunter.com/trends/zippo-spirits-candle-flight.md) - [Cocktail-Inspired Home Fragrances](https://www.trendhunter.com/trends/aperol-spritz-fragrance.md)