# Chicken Beauty Pageant Photoshoots Cocks by Ernest Goh Captures the Ornate Plumage of Ayam Seramas By Meghan Young | Published 2014-03-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cocks-by-ernest-goh References: [thisiscolossal](http://www.thisiscolossal.com/2014/03/the-bizarre-world-of-chicken-beauty-pageants-photographed-by-ernest-goh/) & [ernestgoh](http://www.ernestgoh.com/) The birds captured in the photo series succinctly titled Cocks by Ernest Goh, a photographer and visual artist based in Singapore, appear to be in the midst of their mating rituals. Displaying their [decorative plumage](https://www.trendhunter.com/trends/majestic-feathers) as though wooing the woman of their choice, they strut their stuff in front of the lens like it is the last thing they are going to do. Yet they are not captured during mating season. They are captured during beauty pageant season. Cocks by Ernest Goh documents the strange world of [chicken beauty pageants](https://www.trendhunter.com/trends/kelloggs-see-you-in-the-morning) in Malaysia that revolve around the breed called Ayam Seramas. Known for their ornate patterns and coloring, they are bred purely for their appearance, not meat. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 34% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Chicken Beauty Pageants:** Disruptive innovation opportunity: Leveraging the popularity of chicken beauty pageants to create specialized products and services for this niche market. - **Ornate Plumage:** Disruptive innovation opportunity: Developing innovative techniques and technologies to enhance and preserve the ornate plumage of chicken breeds like Ayam Seramas. - **Visual Art in Livestock:** Disruptive innovation opportunity: Exploring the intersection of livestock breeding and visual art to create unique and visually appealing animal breeds. ### Where This Applies - **Agriculture:** Disruptive innovation opportunity: Introducing new breeding methods and technologies to support the growing demand for visually appealing livestock breeds in the agriculture industry. - **Photography:** Disruptive innovation opportunity: Collaborating with photographers and visual artists to capture and market the beauty of unique livestock breeds through artistic photographs. - **Fashion and Accessories:** Disruptive innovation opportunity: Creating fashion lines and accessories inspired by the ornate plumage and vibrant colors of chicken breeds like Ayam Seramas. ## Related on Trend Hunter - [Cage-Free Chicken Products](https://www.trendhunter.com/trends/the-chookery.md) - [Pride-Honoring Bird Figurines](https://www.trendhunter.com/trends/pride-birds.md) - [Smart Backyard Chicken Coops](https://www.trendhunter.com/trends/the-smart-coop.md) - [Smart-Designed Chicken Coops](https://www.trendhunter.com/trends/smartdesigned-chicken-coops.md) - [Traditional Japanese Chicken Coops](https://www.trendhunter.com/trends/niwatorigoya.md) - [Chicken-Themed Virtual Art](https://www.trendhunter.com/trends/bojangles.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Bird-Inspired Ethereal Cosmetic Collections](https://www.trendhunter.com/trends/majestic-feathers.md) - [Prawn-Paste Chicken Items](https://www.trendhunter.com/trends/har-har-chicken.md)