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# Slang-Speaking Cash Machines
ATMs in the UK get a Cockney Language Option

By Rose Nazarali | Published 2009-08-25 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/cockney-cash-machines
References: [newslite](http://newslite.tv/2009/08/24/cockney-rhyming-slang-cash-mac.html) & [bankmachine](http://www.bankmachine.com/home.shtml)

Five ATM machines in London have been given a new language option--Cockney. Cockney is an English slang and hard to understand for tourists.

Simply select the Cockney option in the language menu and the ATM will give you “a speckled hen (£10), a score (£20), a pony (£25), a ton (£100), and a monkey (£500).”

Managing Director of Bank Machine Ron Delnevo said they wanted to add a fun element which would be of local interest to the ATMs. People who speak the infamous London dialect are sure to be pleased by this change.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 1% | Activity: 48% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [World News](https://www.trendhunter.com/worldnews)

## Key Themes

### What's Driving This Trend

- **Localized Language Options:** Opportunity for ATM companies to offer language options that cater to specific regions or local dialects, enhancing customer experience.
- **Fun and Quirky Features:** Incorporating entertaining elements into ATM machines can engage customers and create positive associations with the brand.
- **Tourist-friendly Innovations:** Creating features in ATM machines that are useful for tourists, such as language options that aid understanding and navigation.

### Who This Affects Most

- **Banking:** Banks can explore innovative ways to make their ATMs more engaging for customers, providing a unique and memorable experience.
- **Technology:** Technological advancements in ATM machines can provide opportunities for customization and localized features, attracting customers and promoting brand loyalty.
- **Tourism:** ATM companies can collaborate with tourism entities to develop features in their machines that cater to the needs of tourists, offering convenience and a seamless experience during their travels.

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