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# Natural Feed Additive Solutions
Amlan® International's Phylox® Combats Coccidiosis in Poultry

By Kalin Ned | Published 2024-08-06 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/coccidiosis-in-poultry
References: [globenewswire](https://www.globenewswire.com/en/news-release/2024/08/05/2924586/0/en/Phylox-a-Natural-Solution-for-Coccidiosis-Now-Available-in-the-Philippines.html)

![Natural Feed Additive Solutions](https://cdn.trendhunterstatic.com/thumbs/542/coccidiosis-in-poultry.jpeg)

Phylox®, a new feed additive from Amlan® International, has been launched in the Philippines to combat coccidiosis in poultry. This product represents a shift from traditional chemical treatments towards a natural solution that aligns with growing preferences for sustainable and [antibiotic-free practices in animal husbandry](https://www.trendhunter.com/trends/antimicrobialresistant-infection). Coccidiosis in poultry is a prevalent issue in the Southeast Asian region, especially during the rainy season. The condition leads to economic losses through decreased feed efficiency, weight gain, and increased mortality rates.

Phylox® offers a promising alternative to chemical drugs and antibiotics. This could potentially reduce resistance issues and address late-stage coccidial challenges. Its effectiveness has been demonstrated in trials, showing comparable performance to traditional ionophores and compatibility with [anticoccidial vaccines](https://www.trendhunter.com/trends/global-animal-health).

The introduction of Phylox® caters to a market increasingly interested in natural, effective, and sustainable animal health solutions.

Image Credit: Amlan® International

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 1% | Activity: 2% | Freshness: 26%
- Audience gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market)

## Key Themes

### What's Driving This Trend

- **Sustainable Animal Husbandry:** Increased interest in sustainable and antibiotic-free practices is driving the demand for natural alternatives like Phylox® in the animal husbandry industry.
- **Natural Feed Additives:** Natural feed additives such as Phylox® are becoming crucial in addressing health challenges without relying on chemical drugs and antibiotics.
- **Antibiotic Resistance Reduction:** The shift towards natural solutions like Phylox® targets the critical issue of antibiotic resistance in poultry farming.

### Who This Affects Most

- **Poultry Farming:** Given the regional challenges with coccidiosis, poultry farming in Southeast Asia remains a significant area for implementing natural health solutions.
- **Animal Health:** The animal health industry is evolving with innovations like Phylox® that offer comparable performance to traditional treatments without the drawbacks of chemical additives.
- **Feed Additive Manufacturing:** Feed additive manufacturing is increasingly focusing on developing natural, sustainable products that align with global trends in reducing chemical reliance.

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