# Commemorative Extra-Dry Vermouths Cocchi's New Vermouth Offering Celebrates Piedmont By Niko Pajkovic | Published 2021-12-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cocchi References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2021/12/cocchi-launches-extra-dry-vermouth-in-uk/) & [cocchi.it](https://www.cocchi.it/en/wines/storico-vermouth-di-torino/)  Cocchi, an Italian spirit brand specializing in [apéritif](https://www.trendhunter.com/trends/paramour-aperitifs), has unveiled the Cocchi Vermouth di Torino Extra Dry. According to the company, the new offering aims to celebrate the birthplace of Italian vermouth, Piedmont, by using a recipe that was first developed in that region. The base of the new [extra-dry vermouth](https://www.trendhunter.com/trends/anchovy-vermouth) is made from local Cortese grapes, which conjure flavors of melon, white flowers, and fresh apples. The liquid is blended with a range of botanicals, including angelica, wormwood, cardamom, coriander, lemon peel, and Piedmontese mint. Cocchi Vermouth di Torino Extra Dry is intended to be added to [classic cocktails such as a Martini](https://www.trendhunter.com/trends/cacio-e-pepe-martini). “It’s been a long process, and it took a lot of work to create a vermouth that would have personality without overpowering the delicacy of a gin and vodka," explained Cocchi's managing director, Roberto Bava. Image Credit: Cocchi ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 1% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Commemorative Vermouths:** Innovative commemorative vermouths that celebrate the roots of the product with a unique twist. - **Locally-sourced Ingredients:** New vermouths made with locally-sourced and unique ingredients, providing a distinct and authentic taste. - **Botanical Blends:** New botanical blends that provide unique and flavorful vermouths, perfect for cocktail experimentation. ### Industries Being Reshaped - **Spirits:** The spirits industry can benefit from producing new distinctive vermouth flavors that provide a unique taste experience. - **Hospitality:** The hospitality industry can benefit from adding unique commemorative vermouths to their cocktail menus that celebrate the roots of this historic apéritif. - **Agriculture:** The agriculture industry can benefit from producing a diverse range of locally sourced ingredients for use in vermouth production. ## Related on Trend Hunter - [Ready-to-Pour Vermouth Spritzes](https://www.trendhunter.com/trends/vermouth-spritz.md) - [Aromatic Rosé Vermouths](https://www.trendhunter.com/trends/rose-vermouth.md) - [RTD Spanish-Style Spritzers](https://www.trendhunter.com/trends/vermtino.md) - [Modernized Vermouth Spirit Ranges](https://www.trendhunter.com/trends/martini-range.md) - [Italian Aperitivo Launches](https://www.trendhunter.com/trends/doladira-aperitivo.md) - [Lively Aperitif Spirits](https://www.trendhunter.com/trends/dolin-bitter-de-chambry.md) - [Refreshing Ready-to-Pour Spritzes](https://www.trendhunter.com/trends/spritz-del-conte.md) - [Vibrant Italian Aperitivo Cocktails](https://www.trendhunter.com/trends/italicus-and-savoia.md) - [Alcohol-Free Italian Aperitivo](https://www.trendhunter.com/trends/wilderton-botanical-spirit.md)