# Cultural Drug-Themed Books The 'Cocaïn: History & Culture' Book Documents Cocaine's Societal Role By Amy Duong | Published 2018-12-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cocan-history-culture References: [highsnobiety](https://www.highsnobiety.com/p/assouline-cocain-history-culture-book/) & [assouline](https://www.assouline.com/products/cocaine) [Publishing label Assouline](https://www.trendhunter.com/trends/from-louis-to-vuitton) introduces the 'Cocaïn: History & Culture' book written by Armand Limnander -- it tells the cultural story of cocaine and what role it played as society progressed. The book highlights the ongoing transformation of the drug, rooting all the way back to the [ancient indigenous cultures](https://www.trendhunter.com/trends/santu-beauty-candles) in South America. It follows through to cocaine's medicinal purposes during the 19th century before it became illegal and a taboo drug in the 70s. To accompany the book is a [scented candle to match](https://www.trendhunter.com/trends/brunch-gossip) -- it fuses a special blend of saffron, orris, oudh, patchouli, cade, and Spanish amber. Every candle is numbered by hand and signed off my Prosper Assouline to give each one an individualistic element. Notably, the candles feature a famous quote by Richard Pryor that reads "I am not addicted to cocaine. I just like the way it smells." ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 29% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Cocaine Culture:** Opportunity for businesses to explore and capitalize on the cultural aspects of cocaine, such as history, lifestyle, and art. - **Ancient Indigenous Medicinal Practices:** Disruptive innovation potential in the healthcare industry to explore and revive ancient indigenous medicinal practices involving natural substances like cocaine. - **Taboo Drug Transformations:** Opportunity to study and understand how taboo drugs like cocaine transform over time and their impact on society, opening avenues for addiction support services and substance abuse prevention. ### Industries Being Reshaped - **Publishing:** Publishing industry could tap into the demand for cultural drug-themed books and explore new ways of presenting drug-related content. - **Luxury Goods:** Luxury brands can create unique products like scented candles that cater to the interest in drug culture and offer a new sensory experience to consumers. - **Healthcare:** Healthcare industry can explore and research the potential medicinal uses of substances like cocaine in order to discover new treatments or alternative medicine options. ## Related on Trend Hunter - [Pastry-Centric Coffee Table Books](https://www.trendhunter.com/trends/marchesi-1824.md) - [Handmade Novel-Inspired Candles](https://www.trendhunter.com/trends/literature-candles.md) - [Globally Influenced Perfume Books](https://www.trendhunter.com/trends/perfume-atlas.md) - [Multi-Sensory Perfume Books](https://www.trendhunter.com/trends/louis-vuittons-perfume-atlas.md) - [Cocktail Scented Candles](https://www.trendhunter.com/trends/bar-collection.md) - [Shanghai Scented Bookstores](https://www.trendhunter.com/trends/scented-bookstore.md) - [Book-Based Perfumes](https://www.trendhunter.com/trends/die-hot-with-a-vengeance.md) - [Hipster Era Photography Books](https://www.trendhunter.com/trends/the-cobrasnake-y2ks-archive.md) - [Storytelling Literary Perfumes](https://www.trendhunter.com/trends/dotto-fragrances-literature-collection.md)