# Drug-Addled Celeb Ads The Cocaine Co Campaign Associates Itself with Overdosed Individuals By Meghan Young | Published 2012-03-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cocaine-co-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/03/cocaine-freud-monroe-cobain-amy-elvis/) & [thisiscocaine](http://thisiscocaine.com/) The Cocaine Co campaign illustrates the company's connections with [various musical artist](https://www.trendhunter.com/trends/gap-1) and historical figures such as Kurt Cobain, Sigmund Freud and Marilyn Monroe who have overdosed on cocaine. With statements such as "Amy's Kiss of Fate" and "Monroe's Partner of 20 Years," tattooed across the illustrations of these celebrities, this [t-shirt company](https://www.trendhunter.com/trends/pharma-collection) brings focus to its controversial name. Created by the t-shirt label itself, the Cocaine Co campaign also shows off its illustrative capabilities. Artists join the website in order to submit their designs to, hopefully, get them produced either on pieces of clothing or even computer wallpapers and posters. Intricate and detailed, the ad campaign is some of the artists' best work, that's for sure. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 79% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Controversial Celebrity Association:** Opportunity to create campaigns that associate with controversial figures for brand promotion. - **Illustrative Advertising:** Potential for brands to showcase their illustrative capabilities through compelling ad campaigns. - **Artistic Collaboration:** Emerging trend of inviting artists to submit designs for incorporation in brand marketing materials. ### Who This Affects Most - **Fashion:** Fashion industry can explore controversial celebrity associations to create buzz and stand out. - **Advertising & Marketing:** Advertising agencies can incorporate illustrative storytelling techniques into their campaigns. - **Art & Design:** Art platforms and brands can collaborate with artists for unique and engaging marketing materials. ## Related on Trend Hunter - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Naturalistic Taco Stand Campaigns](https://www.trendhunter.com/trends/street-photography-campaign.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Addiction Awareness NFTs](https://www.trendhunter.com/trends/the-jerry-feightner-project.md) - [Nostalgic Art-Inspired Cannabis Branding](https://www.trendhunter.com/trends/kristofferson-san-pablo.md) - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md)