# Pixel-Flavored Colas
Coca-Cola Zero Sugar Byte Intends to Evoke the Taste of "Pixels"

By Niko Pajkovic | Published 2022-04-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cocacola-zero-sugar-byte
References: [fooddive](https://www.fooddive.com/news/coca-cola-coke-byte-pixel-new-flavor-gamers-fortnite/621514/) & [coca-cola](https://www.coca-cola.com/us/en/creations/thehub)

![Pixel-Flavored Colas](https://cdn.trendhunterstatic.com/thumbs/475/cocacola-zero-sugar-byte.jpeg)

Coca-Cola has officially unveiled Coca-Cola Zero Sugar Byte, the second all-new beverage to be produced by its recently launched Coca-Cola Creations department, introduced as a new innovation hub dedicated to pushing the comapny's creative boundaries.

According to the company, the Coca-Cola Zero Sugar Byte is a soft drink that intends to evoke the taste of "pixels" -- a concept more than a traditional flavor. To advertise the one-of-kind new beverage, Coca-Cola teamed up with gaming organization PWR to launch a Pixel Point Island in Fortnite where players engage in new mini-games and hunt for Coca-Cola-themed treasures.

The new gaming-focused Coca-Cola Zero Sugar Byte is set to drop at numerous retailers starting May 2 in the United States.

Image Credit: Coca-Cola