# Collaboration Cola Timepieces The Coca-Cola® x G-SHOCK Watches Come in Two Styles By Michael Hemsworth | Published 2023-08-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cocacola-x-gshock References: [dudeiwantthat](https://www.dudeiwantthat.com/style/watches/coca-cola-x-casio-g-shock-limited-edition-watches.asp) & [gshocksio](https://gshock.casio.com/us/products/collection/limited/coca-cola/?utm_source=dudeiwantthat.com&utm_medium=referral) Avid effervescent refreshment fans are sure to rejoice at the news of the Coca-Cola® x [G-SHOCK](https://www.trendhunter.com/trends/gshock-coexist-collection) watches as a series of accessories that are perfect for them to show off their penchant for soda. The timepieces come in two models including the DW5600CC23-4 and the DW6900CC23-3, which feature the signature red and white branding, and a green glass bottle-inspired aesthetic, respectively. The timepieces are each paired with the [Coke](https://www.trendhunter.com/trends/cocacola-x-crocs) branding right on the dial with the DW5600CC23-4 showing off a red-colored display and the DW6900CC23-3 revealing a bottle when the backlight is activated. The Coca-Cola® x G-SHOCK watches are each engraved on the back with branding to further enhance authenticity and come in special packaging. The timepieces are limited-edition and start at $160. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 86% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Collaborations:** The Coca-Cola® x G-SHOCK watches highlight the trend of limited-edition collaborations in the fashion industry, offering unique and collectible products. - **Brand Co-branding:** The partnership between Coca-Cola® and G-SHOCK showcases the trend of brand co-branding, where two established brands join forces to create exclusive products that resonate with their respective audiences. - **Nostalgic Branding:** The Coca-Cola® x G-SHOCK watches tap into the trend of nostalgic branding, appealing to consumers who have a fondness for iconic brands and their associated visual identity. ### Industries Being Reshaped - **Fashion Accessories:** The Coca-Cola® x G-SHOCK watches introduce a collaboration between the fashion and beverage industries, offering new opportunities for fashion accessory brands to partner with popular beverage brands and create unique products. - **Luxury Goods:** The limited-edition Coca-Cola® x G-SHOCK watches represent a potential opportunity for luxury goods brands to collaborate with iconic beverage brands, targeting affluent consumers who seek exclusive and unique products. - **Collectibles:** The Coca-Cola® x G-SHOCK watches cater to the growing demand for collectible items, opening up possibilities for brands in various industries to tap into the collectibles market and create special edition products. ## Related on Trend Hunter - [Sustainably Crafted Rugged Timepieces](https://www.trendhunter.com/trends/gshock-coexist-collection.md) - [Celebratory Celestial Timepieces](https://www.trendhunter.com/trends/gshock-gcwb5000un-carbon-edition.md) - [Vibrant Y2K-Inspired Timepieces](https://www.trendhunter.com/trends/gshock-dw6900-crazy-colors-series.md) - [Tough Chromatic Timepieces](https://www.trendhunter.com/trends/gshock-polychromatic-accents-collection.md) - [Soda Collaborative Watches](https://www.trendhunter.com/trends/seiko-x-pepsi.md) - [Collaborative Cola Timepieces](https://www.trendhunter.com/trends/seiko-and-pepsi.md) - [Watch-Collaborative Footwear Ranges](https://www.trendhunter.com/trends/gshock-and-crocs.md) - [Rugged QSR-Branded Timepieces](https://www.trendhunter.com/trends/kfc-x-gshock-timepiece.md) - [Nostalgic Collaborative Watch Designs](https://www.trendhunter.com/trends/jae-tips.md)