# City-Celebrating Soda Cans The Limited-Edition Coca-Cola Sleek Can Shares AR Experiences By Laura McQuarrie | Published 2018-05-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cocacola-sleek-can References: [psfk](https://www.psfk.com/2018/05/coca-cola-ar-china-virtual-trip.html) & [coca-cola](http://www.coca-cola.com/) [Coca-Cola](https://www.trendhunter.com/trends/coca-cola-y3000-zero-sugar) China recently launched the 'Coca-Cola Sleek Can' to provide an engaging way for consumers to interact with its product and packaging. As part of a campaign, Coca-Cola China is taking people on a virtual journey across 23 cities—an experience that can only be had through one of the [limited-edition cans](https://www.trendhunter.com/trends/pepsi-egypt) illustrated by Israeli artist Noma Bar. The cans boast vibrant designs of residents, landmarks and more, each of which helps to communicate a sense of what gives each location its unique flavor. The Coca-Cola Sleek Can offers a celebration of China and its people, giving consumers the chance to scan the [collectible soda cans](https://www.trendhunter.com/trends/holiday-can-cards) in order to unlock special animations. The beverage campaign is also being supported by billboards, print and film in partnership with tech company Baidu. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 22% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Augmented Reality Soda Cans:** Using AR technology on soda cans creates unique, interactive experiences for consumers. - **Localized Branding on Product Packaging:** Creating product packaging that celebrates local landmarks and culture can help to creating a stronger brand connection with consumers. - **Cross-industry Collaborations:** Partnering with tech companies like Baidu can help to further expand the potential of a brand's marketing campaigns. ### Where This Applies - **Beverage Industry:** Developing unique limited-edition packaging designs can help to create buzz and increase sales for beverage brands. - **Art and Design Industry:** Collaborating with artists and designers (like Noma Bar) can create visually stunning products that get noticed by consumers. - **Technology Industry:** Partnering with tech companies like Baidu has the potential to create innovative, engaging experiences for consumers and expand marketing possibilities. ## Related on Trend Hunter - [Futuristic Cityscape Activations](https://www.trendhunter.com/trends/coca-cola-y3000-zero-sugar.md) - [AR Sampling Advertisements](https://www.trendhunter.com/trends/sampling-billboard.md) - [Comic-Inspired Soda Cans](https://www.trendhunter.com/trends/the-heroes.md) - [Adventure-Inspired Soda Cans](https://www.trendhunter.com/trends/destinos-venezuela.md) - [Limited-Edition Sci-Fi Soda Cans](https://www.trendhunter.com/trends/cocacola-x-star-wars.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Japanese Landscape Soda Packaging](https://www.trendhunter.com/trends/slim-bottle-japanese-pattern-design.md) - [LED Can Concepts](https://www.trendhunter.com/trends/pepsi-smart-can.md) - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md)