# Cola-Dispensing Armchair Campaigns Coca-Cola Share Chairs Promote Its 'Share a Coke' Campaign By Ell Smith | Published 2018-05-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cocacola-share-chairs References: [psfk](https://www.psfk.com/2018/05/coca-cola-experiential-share-chair.html) & [coca-colacompany](https://www.coca-colacompany.com/stories/share-a-coke-and-share-the-summer-2018-campaign-focuses-on-special-moments) The [Coca-Cola](https://www.trendhunter.com/trends/diet-coke-break) Share Chairs have been installed as part of the drink brand's Share a [Coke](https://www.trendhunter.com/trends/cocacola-family) campaign, which is launching for the fifth consecutive year. As its name suggests, this campaign emphasizes shared experiences and features a number of unique marketing elements to reflect that. This year, the brand created the 'Share Chair,' which aims to bring people together while reminding consumers that drinking a coke is a social experience. This particular two-seater armchair will dispense personal mini cans of coke when both spots are occupied. In addition, those sitting in the chair will receive a photo, which can later be posted to social media. This unique marketing effort is accompanied by a television, radio, outdoor and theater-based advertising. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 79% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Shared Experience Marketing:** Campaigns that focus on creating shared experiences for consumers to promote products or services, potentially utilizing innovative technology like the Coca-Cola Share Chairs. - **Interactive Advertising:** Advertising campaigns that go beyond traditional media and offer interactive experiences, such as the Coca-Cola Share Chairs. - **Social Media Integration:** Marketing campaigns that integrate social media elements to promote engagement and sharing among consumers, like the photo feature of the Coca-Cola Share Chairs. ### Who This Affects Most - **Beverage Industry:** Innovative marketing campaigns like Coca-Cola's Share a Coke can be utilized in the beverage industry to promote products and increase brand recognition. - **Hospitality Industry:** The Coca-Cola Share Chairs could be implemented in hotels, bars, or other hospitality settings to create a unique and shareable experience for guests. - **Event Planning Industry:** Incorporating interactive and shareable elements like the Coca-Cola Share Chairs into events and conferences can enhance attendee engagement and brand awareness. ## Related on Trend Hunter - [Break-Encouraging Soda Branding](https://www.trendhunter.com/trends/diet-coke-break.md) - [AR Sampling Advertisements](https://www.trendhunter.com/trends/sampling-billboard.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md) - [Collaborative Cottage Chairs](https://www.trendhunter.com/trends/finer-recliner.md) - [Soccer Soda Brand Campaigns](https://www.trendhunter.com/trends/world-cup-marketing-campaign.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Community-Focused Christmas Campaigns](https://www.trendhunter.com/trends/real-magic-at-christmas-campaign.md) - [Gen Z Soda Campaigns](https://www.trendhunter.com/trends/enjoy-the-moment-with-a-cocacola.md)