# Tiny Soda Stands This Coca-Cola Publicity Stunt Promotes Mini Coke Cans With Itty Bitty Booths By Alyson Wyers | Published 2014-05-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cocacola-publicity References: [designtaxi](http://designtaxi.com/news/365537/Coca-Cola-Sets-Up-Tiny-Kiosks-To-Promote-Miniature-Cans/) & [ogilvy.de](http://www.ogilvy.de) In their newest interactive strategy, a [Coca-Cola](https://www.trendhunter.com/trends/3d-coca-cola-billboard) publicity stunt proves once again that sometimes the best things come in small packages. The Coca-Cola Mini Kiosk is a miniature sized booth to promote the Mini Can. Agency [Ogilvy](https://www.trendhunter.com/trends/hiders-keepers) & Mather Berlin conceived this advertising campaign. The mini coke kiosks are installed in various cities across Germany. The copy tagline is 'It's the little things in life that make us happy.' This stunt is sure to super size Coca-Cola publicity because the eye-drawing kiosk will draw visitors and customers. As the commercial shows, several people were taking pictures with their smartphones too. The tiny coke kiosk looks like a regular stand, just with everything shrunk down to size. This, of course, includes the 0.15 liter mini coke. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 45% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Interactive Miniature Booths:** The trend towards creating interactive miniature booths to promote products or services in a unique and eye-catching way. - **Micro Marketing Campaigns:** The trend towards running micro marketing campaigns using small, but creative, promotional tools for maximum impact. - **Social Media Advertising:** The trend towards creating advertising campaigns that leverage social media to encourage user-generated content and sharing of brand images and messages. ### Who This Affects Most - **Beverage Industry:** The beverage industry can use miniature booths to make their products standout in crowded markets such as inside shopping malls, concerts or sporting events. - **Advertising Industry:** The advertising industry is primed for innovation in creating micro campaigns where small, but targeted promotional tools can generate enormous buzz and recognition. - **Tourism Industry:** The tourism industry can leverage miniature booths to attract visitors and promote unique experiences and attractions within a destination. ## Related on Trend Hunter - [Miniature Billboard Ads](https://www.trendhunter.com/trends/mini-media.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Smart Soda Dispenser Trials](https://www.trendhunter.com/trends/new-compact-freestyle-machine.md) - [Mini Craft Soda Cans](https://www.trendhunter.com/trends/jones-minis.md) - [Naturalistic Taco Stand Campaigns](https://www.trendhunter.com/trends/street-photography-campaign.md) - [Mini Functional Sodas](https://www.trendhunter.com/trends/mini-poppi.md) - [Miniature Beer Bottles](https://www.trendhunter.com/trends/worlds-smallest-beer.md) - [Futuristic Cityscape Activations](https://www.trendhunter.com/trends/coca-cola-y3000-zero-sugar.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md)