# Hyper-Focused Soda Ads The New Coca-Cola Print Ads are Quite Impactful in a Subtle Manner By Kalin Ned | Published 2019-05-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cocacola-print-ads References: [designtaxi](https://designtaxi.com/news/404488/Coca-Cola-s-Zesty-New-Print-Ads-Are-So-Iconic-It-Dares-You-Not-To-Hear-Them/) & [campaignsoftheworld](https://campaignsoftheworld.com/print/coca-cola-try-not-to-hear-this-image/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) In conjunction with the soda giant, marketing firm David the Agency launched a range of [Coca-Cola](https://www.trendhunter.com/trends/cocacola-masterpiece) print ads that are visually striking. By focussing very intensely on the fizziness of the drink, as well as the opening of a can or a bottle, the company is able to tap an auditory sensation in the viewer. Of course, it would be an imagined sound, however, Forbes states that "Coca-Cola can get away with this trick due to customers’ 'visceral familiarity' with the '[Coke](https://www.trendhunter.com/trends/coca-cola-ai) experience.'" The hyper-focused Coca-Cola print ads are supplemented with a subtle, tongue-in-cheek nudge from the soda giant. The prompt 'Try Not To Hear This' appears in each photograph. Quite minimalist and specific, this campaign is bound to deliver a winning combination between the execution of the marketing technique and the entity of the business. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 83% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Hyper-focused Print Ads:** Exploring the use of intense visuals and auditory sensations in print ads. - **Minimalist Advertising Campaigns:** Utilizing subtle and specific messaging to capture consumer attention. - **Visceral Familiarity in Marketing:** Leveraging consumers' emotional connection and familiarity with a brand to create impactful advertisements. ### Sectors Adopting This - **Beverage Industry:** Opportunities to create visually striking and immersive advertising campaigns for beverage brands. - **Marketing and Advertising Industry:** Innovative techniques for capturing consumer attention and delivering effective messaging in advertising campaigns. - **Print Media Industry:** Exploring new approaches to engage consumers through print media by leveraging specific visual and auditory elements. ## Related on Trend Hunter - [Generative AI Beverage Ads](https://www.trendhunter.com/trends/cocacola-masterpiece.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Gen Z Soda Campaigns](https://www.trendhunter.com/trends/enjoy-the-moment-with-a-cocacola.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [AR Sampling Advertisements](https://www.trendhunter.com/trends/sampling-billboard.md) - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md) - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md)