# Animated Festive Holiday Commercials Coca-Cola Polar Bear Commercial is Always Long-Anticipated By Kalin Ned | Published 2018-11-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cocacola-polar-bear-commercial References: [designtaxi](https://designtaxi.com/news/402542/Coca-Cola-s-Adorable-Bears-Return-For-The-25th-Year-In-Amusing-Christmas-Ad/) & [youtube](https://www.youtube.com/watch?v=70SzvQYGqvs&utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) The [Coca-Cola](https://www.trendhunter.com/trends/cocacolas-christmas-kindness) polar bear commercial has become a cult-classic in the context of the festive season. Perceived as something like a tradition, 2018 marks the 25th anniversary of the animated bears and therefore, calls for something special. In an effort to adequately celebrate the milestone, Coca-Cola taps into creative studio David The Agency for a "[heartwarming campaign](https://www.trendhunter.com/trends/john-lewis-2025)" in São Paulo. Appropriately titled 'Christmas Rules,' the ad depicts family values and holiday joy. Product placement is evident throughout. The Coca-Cola polar bear commercial is, without a doubt, a [highly anticipated holiday campaign](https://www.trendhunter.com/trends/sainsburys-christmas-ad). Keeping traditions alive, the global beverage company's festive strategies always delight consumers. The animated video features a cub replacing the nose of a snowman with a Coca-Cola cap, as well as a tech-savvy environment as the bears snap pictures with smartphones and play on tablets. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 43% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Festive Holiday Commercials:** Opportunity for brands to create memorable and anticipated holiday campaigns that resonate with consumers. - **Creative Studio Collaborations:** Collaborations with creative studios to produce heartwarming and engaging ad campaigns that capture the spirit of the holidays. - **Product Placement in Advertisements:** Incorporating product placement in commercials to increase brand visibility and create a seamless connection with the audience. ### Sectors Adopting This - **Beverage Industry:** Opportunity for beverage companies to create engaging holiday-themed advertisements that reinforce brand loyalty and generate excitement during the festive season. - **Advertising Industry:** Opportunity for advertising agencies and creatives to collaborate with brands to produce innovative and captivating holiday commercials that resonate with consumers. - **Technology Industry:** Opportunity for tech companies to explore partnerships with brands and incorporate their products in holiday commercials, creating a modern and relatable ad experience. ## Related on Trend Hunter - [Kindness-Promoting Ad Reboots](https://www.trendhunter.com/trends/cocacolas-christmas-kindness.md) - [Kindness-Encouraging Soda Campaigns](https://www.trendhunter.com/trends/the-world-needs-more-santas.md) - [Seasonal Soda Ads](https://www.trendhunter.com/trends/olipop-christmas.md) - [Community-Focused Christmas Campaigns](https://www.trendhunter.com/trends/real-magic-at-christmas-campaign.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Virtual AI Snow Globes](https://www.trendhunter.com/trends/piccadilly-lights-1.md) - [Virtual Brand-Backed Christmas Campaigns](https://www.trendhunter.com/trends/virtual-santa-visits.md) - [AR-Focused Holiday Commercials](https://www.trendhunter.com/trends/share-more-joy.md) - [AI Marketing Storytelling](https://www.trendhunter.com/trends/coca-cola-ai.md)