# Cookie-Cola Slushies The Coca-Cola OREO Zero Sugar Slurpee Elevates a Fan-Favorite Flavor By Laura McQuarrie | Published 2024-09-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cocacola-oreo-zero-sugar-slurpee References: [stocktitan.net](https://www.stocktitan.net/news/MDLZ/7-eleven-unveils-bold-new-slurpee-r-drink-experience-with-coca-cola-luu9owbjeeyk.html) & [7-eleven](http://www.7-eleven.com/)  Inspired by the OREO and Coca-Cola collaboration that introduced cookie-flavored soda and soda-flavored cookies, [7-Eleven](https://www.trendhunter.com/trends/vitaminwater-zero-sugar-look-slurpee) is now serving a 'Coca-Cola OREO Zero Sugar Slurpee' for a limited time. This mashup Slurpee flavor takes cues from the 'Coca-Cola OREO Zero Sugar' and the 'OREO Coca-Cola Sandwich Cookie,' both of which are available at 7-Eleven. While fans know and love 7-Eleven's [Coca-Cola Slurpee](https://www.trendhunter.com/trends/7eleven-slurpee-day), this new offering enhances the classic taste of crisp, fizzy cola with hints of [sandwich cookies](https://www.trendhunter.com/trends/reeses-x-oreo). To highlight 7-Eleven as the destination for all things OREO x Coca-Cola, the partnering brands are teaming up with a 7-Eleven location in the Dallas area to host a tasting experience called 'The Besties Restie Stop.' During long drives, best friends can bond and enjoy relief and refreshment, and pick up special collectibles. ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 92% | Activity: 96% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Flavor-fusion Beverages:** The introduction of the Coca-Cola OREO Zero Sugar Slurpee reflects a growing consumer interest in combining familiar flavors to create novel beverage experiences. - **Zero-sugar Innovations:** The Coca-Cola OREO Zero Sugar Slurpee highlights an increasing demand for low-calorie, guilt-free indulgences in the beverage market. - **Experiential Marketing Events:** Hosting events like The Besties Restie Stop at 7-Eleven locations illustrates a pivot towards engaging, in-person brand experiences to attract and retain customers. ### Sectors Adopting This - **Convenience Stores:** 7-Eleven's introduction of unique, limited-time offerings like the Coca-Cola OREO Zero Sugar Slurpee positions convenience stores as hotspots for exclusive product collaborations. - **Soft Drinks:** The collaboration between OREO and Coca-Cola showcases the potential for innovative soft drink flavors that merge beloved snack profiles with beverage products. - **Event Marketing:** The execution of special tasting events at 7-Eleven locations exemplifies the trend of using unique marketing activations to enhance brand visibility and customer engagement. ## Related on Trend Hunter - [Cookie-Flavored Sodas](https://www.trendhunter.com/trends/cocacola-oreo-zero-sugar-limited-edition.md) - [Soda-Flavored Chocolate Cookies](https://www.trendhunter.com/trends/coca-cola-oreo-cookie.md) - [Slushie-Inspired Sodas](https://www.trendhunter.com/trends/7-eleven-slurpee-soda.md) - [Cookie-Infused Blended Cold Coffees](https://www.trendhunter.com/trends/oreo-n-cold-brew-blast.md) - [Fruity Hibiscus Slushy Drinks](https://www.trendhunter.com/trends/vitaminwater-zero-sugar-look-slurpee.md) - [Freshly Rebranded Frozen Drinks](https://www.trendhunter.com/trends/slurpee.md) - [Creamy Cookie Treats](https://www.trendhunter.com/trends/exclusive-oreo-items.md) - [Cookie-Based Frozen Treats](https://www.trendhunter.com/trends/oreo-birthday-cake-milkshake.md) - [Slushie-Inspired Snack Cones](https://www.trendhunter.com/trends/drumstick-slurpee-cone.md)