# Obesity Opposing Soda Ads This Coca-Cola Obesity Ad Outlines Its Health Conscious Adjustments By Jonathon Brown | Published 2013-02-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cocacola-obesity-ad References: [adweek](http://www.adweek.com/news/advertising-branding/ad-day-coca-cola-146573) & [cocacola](http://www.cocacola.ca) This [Coca-Cola](https://www.trendhunter.com/trends/olipop-christmas) obesity ad appeals to the ever-growing market of health conscious consumers by outlining all the measures its taken to reduce the negative health effects of its products. For instance, Coca-Cola has created smaller portion products like [mini-cans for portion control](https://www.trendhunter.com/trends/mini-poppi). This means people don't have to drink a whole 355ml can of [Coke](https://www.trendhunter.com/trends/jelly-roll-x-zevia) anymore if they don't want to. Also, Coca-Cola has added calorie counts on all its cans to educate consumers on what they're putting in their bodies. When it comes to kids, this Coca-Cola obesity ad explains how the company voluntarily shifted its offerings to water, juice and low calorie versions of its soda products. This has resulted in a 90% decrease in beverage calories in schools. There is so much information in this commercial that it runs over two minutes long. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 64% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Health Conscious Beverages:** There is an opportunity to create healthier versions and smaller portioned options of popular beverages to appeal to health conscious consumers. - **Calorie Conscious Packaging:** There is an opportunity to add calorie counts on packaging to educate consumers and promote healthier choices. - **Voluntary Shift to Healthier Products:** There is an opportunity to voluntarily shift product offerings towards healthier options, specifically for young consumers and those in educational settings. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can innovate by creating healthier versions and smaller portioned options of their products. - **Packaging Industry:** The packaging industry can innovate by creating packaging with clear labeling of calorie counts to promote healthy choices. - **Education Industry:** The education industry can innovate by promoting and providing healthier beverage options for students in schools and universities. ## Related on Trend Hunter - [Health-Conscious Holiday Drink Ads](https://www.trendhunter.com/trends/tenzing-christmas-ad.md) - [Seasonal Soda Ads](https://www.trendhunter.com/trends/olipop-christmas.md) - [Health-Conscious Soda Lines](https://www.trendhunter.com/trends/no-cap-soda-pop.md) - [Parody Soda Ads](https://www.trendhunter.com/trends/break-from-artificial.md) - [Soda Can Revamps](https://www.trendhunter.com/trends/functional-beverage-olipop.md) - [Branded Health Coalitions](https://www.trendhunter.com/trends/alliance-to-control-excessive-sugar.md) - [Movie-Goer-Inspired Soda Campaigns](https://www.trendhunter.com/trends/fresh-twist-on-soda.md) - [Mini-Sized Retailer Sodas](https://www.trendhunter.com/trends/the-cocacola-co-mini-cans.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md)