# Mini Pop Kiosks The Coca-Cola Mini Kiosk Creatively Advertises the Brand's New Tiny Cans By M | Published 2014-05-15 | Updated 2014-05-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cocacola-mini References: [designboom](http://www.designboom.com/design/coca-cola-mini-kiosks-ogilvy-mather-berlin-promote-mini-coke-cans-05-15-2014/) & [coca-cola](http://www.coca-cola.co.uk/) Mega pop brand [Coca-Cola](https://www.trendhunter.com/trends/3d-coca-cola-billboard) recently came out with its Coca-Cola mini cans that offer the same delicious carbonated soda in a smaller packaging. To promote the company's latest mini product, ad agency [Ogilvy & Mather](https://www.trendhunter.com/trends/hiders-keepers) cleverly decided to promote the smaller size can with a mini Coca-Cola kiosk. Ogilvy & Mather ingeniously put several of these Coca-Cola mini kiosks in five major German cities to entice street walkers to try out the Coca-Cola mini drink. The mini Coca-Cola kiosk looks like a traditional kiosk windows only with a shrunken and cramped design. The kiosk stands at about a foot tall with the vendor located inside sitting on the floor selling mini [Coco-Cola](https://www.trendhunter.com/trends/real-magic) cans. The gimmick worked as the brand sold an average of 380 mini Coca-Cola cans a day -- that's 278% more Coca-Cola product sold compared to a conventional vending machine. Photo Credits: [designboom](http://www.designboom.com/design/coca-cola-mini-kiosks-ogilvy-mather-berlin-promote-mini-coke-cans-05-15-2014/), [coca-cola](http://www.coca-cola.co.uk/) ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 23% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Smaller Packaging:** Opportunity for brands to explore mini-sized products that offer convenience and novelty to consumers. - **Creative Advertising:** Innovative ways to promote products through unique and engaging marketing campaigns. - **Interactive Retail:** The use of interactive kiosks to attract and engage customers in a retail environment. ### Where This Applies - **Beverage Industry:** Potential to introduce mini-sized beverage products as a response to changing consumer preferences. - **Advertising Industry:** Opportunity for advertising agencies to develop creative campaigns that capture consumer attention. - **Retail Industry:** Integration of interactive kiosks to enhance the customer experience and drive sales in retail spaces. ## Related on Trend Hunter - [Mini Functional Sodas](https://www.trendhunter.com/trends/mini-poppi.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Smart Soda Dispenser Trials](https://www.trendhunter.com/trends/new-compact-freestyle-machine.md) - [Mini Craft Soda Cans](https://www.trendhunter.com/trends/jones-minis.md) - [Miniature Billboard Ads](https://www.trendhunter.com/trends/mini-media.md) - [Coffee Kiosk Designs](https://www.trendhunter.com/trends/valley-fair-kiosk.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Hydrogen-Powered Vending Machines](https://www.trendhunter.com/trends/hydrogenpowered-vending-machine.md) - [Mini Caffeine-Free Sodas](https://www.trendhunter.com/trends/jones-soda-co.md)